Social Media Content Specialist

The Position:  The Social Media Content Specialist is responsible for creating, scheduling, and publishing engaging digital content across key social platforms—including LinkedIn, Instagram, Facebook, X (Twitter), and TikTok. This role blends creativity, organization, and analytics to grow brand visibility, support business objectives, and deepen audience engagement. This fully remote position works Monday through Friday, from 8:30am-5pm.  The compensation range for this position is $76K-$86K/year, depending on experience. Your Day-to-Day: Create, schedule, and post daily/weekly content across LinkedIn, Instagram, Facebook, X, and TikTok. Develop and maintain strategic content calendars aligned with marketing and campaign goals. Write compelling captions, hashtags, and calls to action tailored to target audiences. Design graphics, infographics, and short-form videos using Canva, Adobe Spark, or similar tools. Repurpose blogs, whitepapers, webinars, and other long-form content into social media snippets. Maintain an organized, up-to-date content library.Community Engagement & Brand Representation Monitor all social channels for comments, messages, and audience interactions. Respond to inquiries and escalate issues when necessary to protect brand reputation. Support employee advocacy initiatives and executive thought leadership programs. Coordinate live-event social media coverage, including real-time posting and engagement. Analytics & Reporting Track channel performance using analytics tools (platform insights, Google Analytics, etc.). Prepare and present monthly social media performance reports with insights and recommendations. Monitor platform algorithm changes and adjust strategy accordingly. Paid Social & Budget Management Manage paid social boosts and targeted ad campaigns across platforms. Track spending and ensure campaigns remain within budget. Collaborate with the marketing team to optimize paid content for reach and conversions. Collaboration & Cross-Functional Support Partner with the sales team to amplify client testimonials, success stories, and case studies. Work closely with marketing, design, and content teams to ensure consistent brand messaging. Ensure all content adheres to brand guidelines, legal requirements, and platform policies. Performs other related duties as assigned. May include up to 25% travel based on business needs  What You Bring to the Table: Bachelor’s degree in marketing, communications, Digital Media or related field. May substitute 8+ years of experience in leu of degree. Minimum of Three (3)-Five (5) years of experience in social media coordination or content marketing Strong writing and visual storytelling skills, with a portfolio of past work. Proficiency with Canva, Adobe Spark, or equivalent design tools. Familiarity with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social, Later). Understanding of social media analytics and performance metrics. Strong organizational and project management abilities. Must demonstrate excellent verbal and written communication skills, the ability to work independently, as well as organizational skills and attention to detail.   Excellent time management skills with a proven ability to meet deadlines and the ability to function well in a high-paced and at times stressful environment.    The above statements are intended to describe the general nature and level of work performed by employees assigned to this classification.  They are not to be construed as an exhaustive list of all job duties performed by the personnel so classified. Barrett Distribution Centers is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender, gender identity/expression, mental or physical disability, genetic information, choice of health insurance, marital status, age, veteran status or any other basis protected by law.