Digital Marketing Data Analyst

POSITION SUMMARY:

The Digital Marketing Data Analyst drives campaign success by managing URL tracking, maintaining dashboards, ensuring data quality, and delivering actionable insights. This role requires strong analytical skills and the ability to work with large, multi-source datasets. Proficiency in Google Analytics (or similar tools), SQL, and campaign reporting are highly valued. The ideal candidate communicates findings clearly and collaborates with stakeholders to enable data-driven decisions.

ACCOUNTABILITIES:

• Work independently and with members of the marketing analytics team to develop, validate, and be responsible for our emerging central repository of marketing campaign tracking URLs
• Partner with marketing, analytics, and IT teams to connect key data points that guide B2B and B2C marketing decisions based on click engagement data, operational metrics, and input from digital marketing analysts to support KPI planning and reporting
• Design and maintain dashboards that monitor full-funnel engagement across digital properties, email and SMS campaigns, tracking activity and contact movement through B2B and B2C journeys
• Extract and compile reports from multiple sources (e.g., Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics, internal data warehouses) to support campaign measurement
• Track year-over-year performance pacing and progress against goals
• Apply analytical rigor to assess campaign effectiveness and identify opportunities for optimization
• Support marketing teams in benchmarking performance against global and niche industry standards
• Stay informed on industry trends and emerging technologies
• Perform other duties as assigned

REQUIRED QUALIFICATIONS:

• Proven experience as a Digital Marketing Data Analyst or similar data analyst role utilizing Google Analytics, or similar digital analytics tools
• Advanced experience with Microsoft Excel (e.g., pivot tables, charts, vlookup, etc.)
• Proficient with Microsoft PowerPoint and other applications in the Microsoft Office suite
• Familiarity with data warehouse platforms like Snowflake or AWS and data visualization tools (e.g., Looker, SF DataCloud, PowerBI, or Tableau)
• Experience with Salesforce Marketing Cloud and/or Salesforce CRM
• Superb communication skills
• Analytical skills and strong organizational abilities
• Attention to detail and data security concerns/protocols
• Good follow-up skills, collaborative engagement focused

Education and/or Experience:

• Bachelor’s degree in Marketing, Business, Computer Science or Quantitative discipline, or equivalent experience.
• Minimum of 3+ years of experience in a Digital Marketing Data Analyst role

PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)

• Experience with Google GA4 event / key event reporting and Google Looker Data Studio
• Experience with Salesforce Einstein, Datorama reporting, Salesforce Interaction Studio
• Experience with sFTP systems (e.g., WinSCP and/or FileZilla)
• Experience with project management tools such as Jira and/or Asana