Digital Marketing Manager

Company Description

Digital Marketing Manager 

Company Description 

As a Digital Marketing Manager you will be responsible for working with the Marketing Lead and partnering with the Group Digital Function to deliver best practice and growth in all Digital Customer Communication channels. 

Specifically, they will be the lead in implementing change and driving adoption of Pub Digital Leads and the CEP technology, as well as the key day-to-day lead on the Metropolitan Pub Co paid media spend, responsible for driving return and optimising spend 

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.   

Job Description

Job Description 

Your role as Digital Marketing Manager  

• The role will be varied and may change with the requirements of a fast moving and growing managed business 

• However, core to this role will be five distinct areas of responsibility 

• Implementation of CEP ( Customer Experience and Comms ) 

• Social Strategy including content creation, rollout, adoption and ongoing maintenance of Pub Digital Leads 

• Paid Media strategy and delivery 

• Implementation of Digital element of launch plans for pub investments 

• Digital platform development, optimisation & maintenance

Qualifications

As well as this, the role will be required to 

• Responsible for building, merchandising and SEO of The Metropolitan Pub Co brand and pub websites 

• Work hand in hand with Greene King Digital and IT teams to develop all MPCo. digital systems, including websites, app, tills, 3rd party platforms such as bookings 

• Implementation of a new DXP, DAM and CRM for Metropolitan  

• Working hand in hand with wider marketing team to execute key Campaign delivery across digital channels 

• Owning the divisions (and site level) paid social strategies and executing them. Including setting and measuring KPIs 

• Build and send marketing emails 

• Manage The Metropolitan Pub Co. social accounts, including content creation & social ads  

• Work with other departments and partner agencies to ensure successful cross-platform execution and activation of omnichannel marketing campaigns in line with agreed strategy and targets 

• Briefing and managing third party agencies to deliver successful digital campaigns and CEX optimisation projects. 

• Providing periodical reporting: including daily, weekly and monthly to track Marketing KPIs. Covering metrics such as brand awareness and perception for MPCo, in addition to brand segment performance, profitability, measurement of marketing impact and sales, ROI of capex investment.  

• Develop business cases and communicate product strategy and roadmap to senior audiences

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…