Director, Audience Strategy & Activation
MODintelechy
1 day ago
Full-time
Remote
United States
Business & Operations
Role Overview
This role is responsible for ensuring that customer and account data is operationally ready for marketing activation. It sits at the intersection of marketing, data, and technology, translating data structures and identity frameworks into usable audiences that can be activated across channels.
The focus is on audience readiness, segmentation integrity, and activation feasibility, ensuring that marketing strategies can be executed using accurate, complete, and properly structured data.
This role does not define data strategy or governance frameworks. Instead, it operationalizes them, validating that identity resolution, profile attributes, and segmentation logic support real-world marketing use cases.
This role operates in a complex B2B SaaS environment, where audience definition must account for account structures, buying groups, multiple identities, and non-linear customer journeys.
What You Will Do
Own Audience Readiness for Marketing Activation
Ensure that customer and account data is structured, available, and usable for segmentation and channel activation. Translate data models and marketing requirements into executable audience definitions that support real-world use cases.
Validate Identity, Profile & Segmentation Integrity
Ensure identity resolution, profile stitching, and key relationships (account, contact, buying group) support accurate audience qualification. Validate segmentation logic, attribute usage, and eligibility rules to ensure audiences behave as expected across systems.
Align Data Structures with Activation Requirements
Ensure audience definitions are compatible with downstream activation platforms (e.g., marketing automation, personalization, paid media). Confirm correct use of identity keys, profile attributes, and audience logic to support cross-channel execution and account-based engagement.
Monitor Audience Health & Diagnose Data Issues
Continuously assess profile and audience integrity, including fragmentation, duplication, and data inconsistencies. Identify and resolve issues impacting audience size, reach, suppression logic, and activation performance, translating data issues into clear marketing impact.
Bridge Data, Martech & Marketing Execution
Work closely with data, engineering, and marketing teams to operationalize data products (e.g., ICP models, scoring, schema updates) and support campaign and journey execution. Provide guidance, troubleshooting, and enablement to ensure audiences are activation-ready at launch.
What We’re Looking For
The ideal candidate has worked in B2B SaaS or enterprise environments where:
Qualifications
About MODintelechy
MODintelechy provides managed services to B2B organizations. We work with sales and marketing leaders to drive measurable growth and net revenue retention, often at the intersection of strategy, enablement, and change.
This role is responsible for ensuring that customer and account data is operationally ready for marketing activation. It sits at the intersection of marketing, data, and technology, translating data structures and identity frameworks into usable audiences that can be activated across channels.
The focus is on audience readiness, segmentation integrity, and activation feasibility, ensuring that marketing strategies can be executed using accurate, complete, and properly structured data.
This role does not define data strategy or governance frameworks. Instead, it operationalizes them, validating that identity resolution, profile attributes, and segmentation logic support real-world marketing use cases.
This role operates in a complex B2B SaaS environment, where audience definition must account for account structures, buying groups, multiple identities, and non-linear customer journeys.
What You Will Do
Own Audience Readiness for Marketing Activation
Ensure that customer and account data is structured, available, and usable for segmentation and channel activation. Translate data models and marketing requirements into executable audience definitions that support real-world use cases.
Validate Identity, Profile & Segmentation Integrity
Ensure identity resolution, profile stitching, and key relationships (account, contact, buying group) support accurate audience qualification. Validate segmentation logic, attribute usage, and eligibility rules to ensure audiences behave as expected across systems.
Align Data Structures with Activation Requirements
Ensure audience definitions are compatible with downstream activation platforms (e.g., marketing automation, personalization, paid media). Confirm correct use of identity keys, profile attributes, and audience logic to support cross-channel execution and account-based engagement.
Monitor Audience Health & Diagnose Data Issues
Continuously assess profile and audience integrity, including fragmentation, duplication, and data inconsistencies. Identify and resolve issues impacting audience size, reach, suppression logic, and activation performance, translating data issues into clear marketing impact.
Bridge Data, Martech & Marketing Execution
Work closely with data, engineering, and marketing teams to operationalize data products (e.g., ICP models, scoring, schema updates) and support campaign and journey execution. Provide guidance, troubleshooting, and enablement to ensure audiences are activation-ready at launch.
What We’re Looking For
The ideal candidate has worked in B2B SaaS or enterprise environments where:
- Audience definition depends on account structures and buying groups
- Identity resolution and profile stitching directly impact campaign performance
- Segmentation must support multi-channel, multi-touch engagement
- Data quality issues have a clear downstream impact on pipeline and revenue
Qualifications
- 6+ years in marketing operations, marketing data, or audience activation roles
- Strong experience in B2B SaaS or enterprise technology environments
- Hands-on experience with customer data platforms and/or marketing automation platforms (e.g., Adobe Experience Platform, Marketo, etc.)
- Deep understanding of identity resolution, profile stitching, and segmentation logic
- Experience supporting cross-channel activation (email, web, paid media, personalization) preferably with an understanding of Adobe Journey Optimizer, Target and Marketo.
- Familiarity with account-based marketing and buying group dynamics
- Ability to translate technical data issues into clear marketing impact
- Strong cross-functional collaboration across marketing, data, and engineering teams
About MODintelechy
MODintelechy provides managed services to B2B organizations. We work with sales and marketing leaders to drive measurable growth and net revenue retention, often at the intersection of strategy, enablement, and change.
We're People First.
MODintelechy is an Equal Opportunity Employer. MODintelechy practices equal employment opportunity in all employment decisions without regard to race, religion, national origin, age, sex, sexual orientation, disability, gender or gender non-conforming identification, or any other characteristic or status protected by federal, state, or local laws.