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Email Retention Marketing Specialist

Floowi
2 days ago
Full-time
Remote
Argentina
Creative & Content

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

🌟 About our Client: A fast-growing direct-to-consumer beauty company that develops and sells hair care and styling products through its own e-commerce sites and major online marketplaces. The company runs high-volume digital operations with in-house brand, creative, and site experience teams.

✍ Short Description: You will own the execution of the company’s email and SMS retention program, building and optimizing the customer journeys that turn first-time buyers into loyal customers. Day to day, you will build and deploy promotional campaigns and automated flows, segment audiences, run A/B tests, and manage QA before every send. You will analyze performance and turn insights into a clear testing roadmap. You will also support retention initiatives beyond email, including loyalty, subscriptions, and direct mail, working closely with the brand and creative teams.

🌎 Location: 100% Remote (LATAM only)
🗣 Language Requirements: Advanced English (C1+)
⏰ Schedule: Full-time, aligned with EST
😀 Start Date: ASAP

💰 Compensation & Benefits:

  • Competitive salary in USD

  • Remote-first flexibility. Work from anywhere.

💼 Responsibilities:

  • Build, target, and deploy promotional and automated email and SMS campaigns end to end, from concept to send

  • Develop, manage, and optimize lifecycle journeys such as welcome, post-purchase, replenishment, abandonment, and winback

  • Improve segmentation and personalization to increase repeat purchases and customer lifetime value (LTV)

  • Monitor open rates, CTR, conversion, and LTV, and run a structured A/B testing roadmap based on the results

  • Support retention programs across loyalty, subscriptions, direct mail, and SMS, keeping every channel cohesive

  • Partner with the brand and creative teams on new campaign ideas aligned with industry trends

  • Lead QA on every campaign and ensure compliance with email and SMS marketing regulations

💡 Qualifications:

  • Bachelor’s degree

  • 4+ years of experience in retention, lifecycle, or CRM marketing, ideally in ecommerce or DTC

  • Hands-on experience building and optimizing lifecycle flows (welcome, post-purchase, replenishment, winback, abandonment)

  • Experience with ESP and SMS platforms; Klaviyo strongly preferred

  • Experience with subscription and/or loyalty programs for high-volume DTC brands

  • Strong skills in campaign analysis, A/B testing, and performance measurement

  • Strong project management skills and comfort working cross-functionally

📩 If you meet the experience outlined above, we’d love to hear from you. Please apply, our team is excited about your application and will be in touch as soon as possible.