Email & SMS Marketing Specialist

Email & SMS Marketing Specialist

Position Type: Full-Time/ Remote (US EST Preferred)  - Salaried
Department: Marketing

About the Role

We are looking for a talented and driven Email & SMS Marketing Specialist to join our team full-time. In this role, you will own the strategy, execution, and optimization of email and SMS marketing campaigns for our clients. You'll craft compelling copy, build high-performing flows, and use data to continuously improve results, all while collaborating closely with our creative and client teams.

Key Tasks & Responsibilities

• Develop, implement, and manage email marketing campaigns and automated flows using Klaviyo (or similar platforms) across clients
• Create and execute SMS marketing campaigns to drive customer engagement and sales
• Design email templates and write compelling copy that aligns with brand voice and client objectives
• Segment and target email lists to deliver personalized, relevant messaging to the right audiences
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results
• Conduct A/B testing to continuously improve open rates, click-through rates, and conversion rates
• Collaborate with creative and client teams to produce engaging, high-converting marketing materials
• Maintain and grow email and SMS subscriber lists in full compliance with applicable regulations (CAN-SPAM, GDPR, etc.)
• Report on key performance metrics and provide actionable insights to improve campaign effectiveness
• Stay current with the latest trends, tools, and best practices in email and SMS marketing
• Audit new client accounts and provide detailed 3/6/12m roadmaps
  

Requirements

• Proficiency in English (written and verbal)
• 3+ years of proven experience in email and SMS marketing, with a strong focus on campaign management and flow creation
• Proficiency in Klaviyo is mandatory
• Strong analytical skills with the ability to interpret data and translate it into strategic decisions
• Excellent copywriting and editing skills with a keen eye for brand voice
• Hands-on experience with A/B testing and conversion rate optimization
• Solid knowledge of email marketing best practices and compliance regulations (CAN-SPAM, GDPR, etc.)
• Ability to manage multiple projects independently while also contributing as a collaborative team member
• Strong organizational skills and exceptional attention to detail
• Familiarity with eCommerce clients is a plus
• Experience working in an eCommerce or marketing agency environment is a plus

What We Offer

We believe that taking care of our team is just as important as taking care of our clients. Here’s what you can expect when you join Shero full-time:

• Full-time position with competitive compensation and benefits
  • Including PTO, Sick days, Flex Time, & Paid Holidays (options for floating & or religious holidays)
  • Medical & Dental Benefits offered
  • Eligibility for 401(k) plan after 1 year of employment, with employer match up to 3% because we are invested in your future, not just your present.
• Remote First Company, Our processes, culture, and communication are all built around making remote work feel connected and effective.
• Opportunities for professional growth and development
• A dynamic environment working with a diverse portfolio of clients
• A collaborative, supportive team culture

Our Core Values

At Shero, our culture is built on:

• Collaboration & Innovation — We foster an environment where great ideas thrive
• Professional Vulnerability & Healthy Conflict — We grow by being open, honest, and constructive
• Positivity & a Can-Do Spirit — We stay solution-focused and keep pushing forward
• Continuous Growth — We are always learning and evolving

Additional duties may be assigned as the role and business needs evolve.

Diversity & Equal Opportunity Statement

At Shero, we believe that diverse teams build better work and that an inclusive workplace isn't just a policy, it's a practice.

We are an equal opportunity employer and welcome applicants of all backgrounds, cultures, life experiences, abilities, and identities. We know that true inclusion goes far beyond a statement in a handbook. It requires intentional, day-to-day commitment in how we hire, how we lead, how we communicate, and how we grow together.

We are dedicated to creating and maintaining a workplace that is free from discrimination and harassment in all forms. Every member of our team deserves to feel respected, valued, and empowered to do their best work.

Shero does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable law.

We are continuously working to build a culture where everyone belongs, not just on paper, but in practice.