Fractional Marketing Strategist (Part-Time, Contractor)

The Counseling Hub is seeking a part-time Fractional Marketing Strategist to own and improve the client acquisition pipeline for our growing group therapy practice.

This role is responsible for ensuring a steady flow of client inquiries by monitoring marketing performance, diagnosing changes in referral sources, coordinating marketing initiatives, and recommending strategic adjustments. The Strategist owns the marketing metrics that drive growth, including traffic, inquiries, conversion, and online reputation. 

This role focused on strategy, analysis, and coordination, not producing every piece of marketing content personally. 

Position Summary

The Marketing Strategist will report directly to the Integrator. The primary purpose of the Marketing Strategist position is to be accountable for maintaining and increasing monthly inquiry volume to support clinician caseloads.

Core Responsibilities

The Marketing Strategist is responsible for the following:

• own the client inquiry pipeline and monitor monthly inquiry trends
• track and report on key marketing metrics (traffic, inquiries, referral sources, conversion)
• diagnose changes in inquiry volume and recommend adjustments to restore or increase client flow
• coordinate SEO strategy, website improvements, and digital visibility efforts
• oversee Google Business Profile and online reputation systems
• identify and test marketing experiments (ads, landing pages, referral outreach, etc.)
• coordinate with external vendors or contractors executing marketing work
• provide clear monthly reporting and strategic recommendations to leadership
• oversee marketing materials to ensure alignment with brand and strategy
• other duties as assigned

Success in this role is measured by:

• stable or increasing monthly client inquiries
  
• clear visibility into where new clients are coming from
• improved online reputation and review growth
• strategic alignment b between marketing efforts and clinician specialties

Core Requirements

• strong, firsthand knowledge of marketing
• high comfortability with technology and a willingness and ability to learn new platforms, as necessary
• strong knowledge of analytics and reporting, including SEO and Google Analytics
• ability to stay in alignment with brand-specific guidelines
• strong understanding of current effective marketing practices
• strong time management, interpersonal communication, and organizational skills
• high levels of conscientiousness

Hours and Pay

This is a part-time, fractional, contractor position, expected to work between 10-12 hours per week, unless previously approved for additional hours by the Integrator.

The rate for this position is $50/hour, to be paid on a semi-weekly pay schedule. Given that this role is a contractor role, there are no additional benefits associated with it.

Our Values 

The Counseling Hub, LLC, is a group counseling practice with two physical locations (Columbia and Jefferson City, MO) and an online presence in surrounding areas. We provide services that range from anxiety therapy and gender therapy to couples work and trauma therapy. We're LGBTQ+ affirming and strive to be an anti-racist practice. We're also constantly seeking to embody and live out our core values, and we try to bring folks on board who want to do the same (read more about our values at: www.thecounselinghub.com/our-core-values.