Playon is looking for a passionate and innovative leader with a strong CRM background to join our B2C marketing team. The B2C marketing team at Playon connects fans with their athletes through ticketing, streaming, and content. The Lifecycle Marketing Operations Manager will help the marketing team meet our fans where they are and help architect a seamless customer journey between Playon product lines that optimizes for ARPU at each step.
Reporting into the Director of Lifecycle Marketing, the best candidate will bring a strong, data-driven CRM background and is comfortable executing outbound campaigns at scale. This role requires a collaborative attitude and problem-solving mindset.
The Outcomes You’ll Deliver
Architect and maintain scalable marketing automation systems that enable personalized, cross-channel campaigns across the customer lifecycle—driving fan engagement and increasing ARPU through streamlined journeys across ticketing, streaming, and content products.
Deliver clean, actionable data and audience segmentation strategies that power high-impact lifecycle campaigns, ensuring the marketing team can execute with precision, agility, and measurable performance insights.
Company Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
When being there means everything, we make sure you never miss a moment.
Why you’ll love working at PlayOn
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.
The Benefits We Offer
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.