Marketing Manager, Agriculture and Water

BASIC FUNCTION:

Primary marketing liaison and support for the regional Agriculture and Water Segments

RESPONSIBILITIES:

• Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.

• Plan and oversee the organization's advertising and promotional activities including print, digital, and events for assigned market sectors.

• Evaluate market reactions to advertising programs, merchandising policy, product packaging, and formulation to ensure the timely adjustment of marketing strategy and plans meet changing market and competitive conditions.

• Establish marketing goals to ensure share of market and profitability of products and/or services.

• Ensure effective control of marketing results and take corrective action to achieve marketing objectives within designated budget.

• Provide market research and market analysis for Agriculture market segment.

• Support on conducting marketing surveys on current and new product concepts.

• Maintain Omya brand identity in marketplace.

• Coordinate activities with corporate marketing team to leverage assets, tactics, and execution utilized in other regions.

• Research, analyze, and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.

• Other duties as assigned.

QUALIFICATIONS:

Bachelor’s degree in marketing, business, or related fields (such as; Agricultural sciences) required; Master’s degree preferred.

Minimum 5 years’ experience required in a marketing role (preferably in a B2B environment serving the Agriculture or Water Treatment industries) performing the following tasks:

• Experience planning, executing, and measuring the effectiveness of marketing strategies across multiple channels and audiences

• Experience in planning and conducting primary and secondary market research such as surveys, interviews, data collection, and synthesis

• Experience in turning market research into actionable commercial and MarCom strategies

Experience working with third party service providers for creative, content, exhibitions, advertising, and market research.

3 years of proficiency with Microsoft applications including Excel, Powerpoint, Sharepoint, Teams, and CRM software (such as Salesforce).

Some experience with Adobe design suite or knowledge of graphic design principals preferred.

Travel up to 10% domestically and internationally mostly within Region Americas (North, Central, and South America), potentially to Europe to Omya facilities, customers, exhibitions, or trainings.

Must possess current US employment authorization; sponsorship not available for this position.​​

EOE

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