Marketing Operations Manager

Today, we live in a world where everything has become convenient. Now you can get a ride anywhere, buy anything, answer any question with just a couple clicks on your phone. Convenience isn’t a luxury, it’s an expectation.

So why not renting? It’s still a chore to get utilities set up, buy renters insurance, get air filters changed, handle pest control, and more.

That’s why we’ve built the world’s first Resident Experience Platform that makes resident onboarding, resident services, and ancillary revenue effortless for property managers.

We’re passionate about turning friction into triple win experiences for residents, property managers, and investors. That way renting can be easy and rewarding for everyone.

And now you can join us. Apply today to join 200+ passionate, creative people who strive to make a difference each day so residents, property managers, and investors all win; creating the ultimate Triple Win.

About the Role

We’re looking for a Marketing Operations Manager to own the day-to-day management and optimization of our key marketing tools (HubSpot, Chili Piper, and customer.io). These platforms are critical for managing our property management company pipeline and resident communications. You’ll be the go-to expert for ensuring these systems operate smoothly, driving automation, data integrity, and actionable insights that empower marketing, sales, and customer success teams to perform at their best.

In this role, you’ll design scalable workflows, manage integrations, and continuously optimize processes to drive efficiency and measurable impact. You’ll also own reporting on attribution and marketing funnel metrics, providing key insights that inform strategic decisions. Reporting to the VP of RevOps and collaborating closely with the VP of Marketing, you will play a crucial role in maximizing the value of our marketing technology stack to fuel growth and enhance engagement.

Role Objectives

Manage and Optimize Core Marketing Platforms

• Own the administration and daily operations of HubSpot and Chili Piper for property management pipeline management

• Oversee customer.io to drive resident onboarding communication strategies and automation

• Ensure smooth integration and data flow between platforms and other systems

Drive Efficiency Through Scalable Workflows and Automation

• Design, document, and implement workflows that improve marketing team efficiency and campaign execution

• Maintain data hygiene, lead routing, segmentation, and scoring strategies to deliver targeted messaging

Analyze Performance and Inform Optimization

• Monitor campaign and system performance, generate reports and dashboards to provide actionable insights

• Partner with marketing and sales teams to optimize lead lifecycle management and campaign effectiveness

• Own weekly marketing reporting and accompanying synopsis and analysis

Support Marketing and Sales Goals

• Enable lead and account lifecycle management, status tracking, and trigger event workflows

• Continuously enhance the marketing tech stack to support clean databases and reliable automation
  

Key Competencies

Platform Administration & Integration

• Deep expertise with HubSpot and Chili Piper administration

• Experience managing customer.io or similar customer messaging platforms

• Strong understanding of CRM, marketing automation, and pipeline management

Process Optimization & Automation

• Ability to create and optimize workflows, lead scoring, segmentation, and personalization

• Experience building scalable and maintainable automation across platforms

Data Analysis & Reporting

• Analytical mindset with proven ability to translate data into actionable marketing insights

• Skilled at creating dashboards and reports for diverse stakeholders

Cross-Functional Collaboration

• Comfortable working with marketing, sales, and customer success teams to align tech and process goals

• Effective communication and project management skills
  

About you

• 3+ years in Marketing Operations or similar roles, preferably in fast-paced B2B tech environments

• Extensive experience with HubSpot, Chili Piper, Salesforce, and customer.io or equivalent platforms

• Strong knowledge of lead lifecycle management, data normalization, and marketing automation best practices

• Proactive, self-starter attitude with a passion for optimizing marketing tech and processes

• Detail-oriented with strong organizational skills and ability to manage multiple priorities

We get it. Requirements can sometimes hold people back from applying to a job, but don’t let that be the case here. If you believe you have the skills it takes to elevate this role, team, and company, we encourage you to apply for this role.

REMOTE WORK STATEMENT

This position is a remote-first, work-from-home position. Second Nature is committed to creating a culture and workplace where remote work fosters collaboration and connections and is a vital part of our company story and success. To be successful in a remote work role at Second Nature, you must:

• Be available and engaged during core working hours aligned with the Eastern Time Zone to ensure effective collaboration and timely completion of responsibilities

• Have a quiet, professional, distraction-free environment in which to complete your work

• Have access to your own reliable high-speed internet connection

• Attend our bi-annual in-person company meetings (Second Nature will reimburse the cost of your business travel per company guidelines)
  

Our Core Values

• Pirate ship, not a cruise ship. Bias towards action.

• Massive growth takes massive growth. We embrace challenges to increase our impact.

• Grow the pie. We focus on results so our customers & their customers win. Triple Win!

• Purple heart. We put the team before ourselves.

• Extreme ownership. See something? Say something; right the ship to get us back on course.

• Be a moment maker. We aim to shatter the status quo.

Why Second Nature?

🩺 Health First: Medical, Dental, Vision, Life Insurance, & 401K Plan

📍Location: Work remotely from anywhere in the US

📆 Flexibility: Open PTO and sick days

🤩 The Product: Beyond the awards and 5-star reviews, our clients and customers love what they can do with a fully managed RBP

🤗 Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect

💻 Training: A supportive team to help you grow your career and unlock your full potential

🚀 Growth: The opportunity to get in on the ground floor of a fast-growing startup that’s designing and developing an exciting category

​​​​​​​AI Innovation

We’re thrilled about the transformative potential of AI innovation and its ability to drive progress at Second Nature. As we continue to explore and integrate AI into our workflows, we’re eager to learn how you’ve embraced and implemented AI in your professional journey. In the interview process, we look forward to hearing about your experiences and exploring how we can collectively leverage AI technology to accelerate our growth.

Second Nature is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We take action to ensure equal employment opportunities for all candidates and employees and to provide employees with a workplace free of discrimination and harassment. Our hiring decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by federal and/or state law.