Organic Social Media Manager

Company Description

Since 1928, The Varsity has been an iconic Atlanta institution and Georgia Tech tradition. Known as the "World's Largest Drive-In," we serve over 30,000 people on game days with our famous chili dogs, onion rings, and frosted orange drinks. We're looking for a creative social media manager to help share our legendary story and connect with both longtime fans and new generations of customers.

• Rate - $55-60/hr
• Hours - 10-20 hrs/week 
• Location - Greater Atlanta area (must be based here to go onsite to capture content)
• Contract - start asap through EOY (likelihood to extend into 2026 if things are going well) 

Job Description

We're seeking a talented Organic Social Media Manager to develop and execute our social media strategy across platforms. This part-time contract role is perfect for someone who understands Atlanta culture, has a passion for storytelling, and can capture the unique personality that makes The Varsity a beloved local landmark.

• Content Creation: Develop engaging photo, video, and graphic content showcasing our food, atmosphere, and rich history
• Strategy Development: Create and implement organic social media strategies to increase brand awareness and customer engagement
• Community Management: Post consistently across Instagram, Facebook, TikTok, and other relevant platforms
• Brand Voice: Maintain The Varsity's authentic, welcoming personality online while staying true to our "What'll ya have?" spirit
• Local Engagement: Connect with Atlanta communities, Georgia Tech fans, and local food enthusiasts
• Performance Tracking: Monitor engagement metrics and adjust content strategy based on performance insights

Qualifications

• Location: Must be based in Atlanta, GA area - This will allow you to capture restaurant and food content 
• 2+ years of social media management experience, preferably in food service or hospitality
• Strong photography and basic video editing skills
• Deep understanding of Instagram, Facebook, TikTok, and emerging social platforms
• Knowledge of Atlanta culture and dining scene preferred
• Experience with content creation tools (Canva, Adobe Creative Suite, or similar)
• Excellent written communication skills with ability to capture brand voice
• Self-motivated with strong time management skills for remote work
• Flexible availability for occasional evenings/weekends during special events or game days

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.