Our law firm is looking for a contracted, part-time Social Media Specialist to help us elevate our brand across Instagram, LinkedIn, Facebook, and YouTube. You’ll create platform-specific posts, design visual assets, manage our content calendar, and analyze performance to guide future campaigns. You’ll also be responsible for tracking key metrics and reporting on what’s working—so we can double down on what drives real engagement and results. You'll get the perk of a flexible schedule, but you must meet daily, weekly, and monthly deadlines.
If you’re fluent in social media trends, confident with design tools, and passionate about building professional communities, we’d love to hear from you.
- Create and schedule engaging content for Instagram, Facebook, LinkedIn, TikTok, and YouTube to promote our firm and connect with attorneys and potential clients.
- Contest any content that gets banned or removed
- Design visual assets, including banners, podcast logos, magazine ads, and landing pages.
- Develop content for our private Facebook group, “The Profitable Attorney Connection,” to grow community engagement and promote our services.
- Maintain and update the social media calendar to ensure consistent, strategic posting.
- Edit and repurpose video and photo content for platform-specific formats.
- Monitor analytics and engagement metrics to evaluate content performance and guide future strategy.
- Track key performance indicators (KPIs) across platforms and prepare monthly reports summarizing engagement, reach, and content effectiveness.
- Research trends and competitors to keep our content fresh, relevant, and competitive.
- Collaborate with internal team members for content approvals and feedback.
- Organize and archive design files and marketing assets for easy access and reuse.
- Update branding elements (logos, templates, etc.) to reflect current campaigns and identity.
- 3+ years of experience in social media marketing, content creation, or digital design.
- Proven success managing content across LinkedIn, Facebook, Instagram, and YouTube.
- Proficiency with Canva, Adobe Creative Suite, or similar design tools.
- Experience with video editing tools (e.g., CapCut, Adobe Premiere, or equivalent).
- Strong understanding of social media analytics and reporting tools (e.g., Meta Business Suite, LinkedIn Analytics).
- Excellent attention to detail.
- Ability to manage a content calendar and execute campaigns independently.
- Familiarity with legal or professional services audiences is a plus.