Senior Brand Manager

The Brand Senior Manager will provide strategic guidance and consultation to clients across the enterprise. Duties will include upholding and maintaining institutional brand standards related to all marketing and communications involving Mayo Clinic. The senior manager will develop, maintain and update tools and guidelines to support brand strategy and protect Mayo Clinic's brand.
Main Job Duties and Responsibilities:
• Marketing strategy development, 
• Interpersonal skills and relationship-building, 
• Commitment to teamwork, 
• Presentation to small and large audiences, 
• Data analysis and statistical competencies, market intelligence, 
• Written communication, 
• Project management, 
• Budgetary management. 
• Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. 
• Must possess solid analytical abilities with both qualitative and quantitative data and a commitment to meeting deadlines with a high-quality product. 
• Must demonstrate proven successes with building and implementing marketing plans, conducting primary and secondary market research, managing external agency/vendor, learning from results and tailoring strategies accordingly. 
• Comfortable with ambiguity and a proven track record of synthesizing multiple, perhaps conflicting inputs and converting them to cohesive action. Proven ability to build successful, collaborative, cross-functional relationships with highest levels of physician and administrative leadership and lead high-performing teams including providing career development for team members.

Lead a high-impact, digital-first paid media team that drives full-funnel outcomes—from brand lift to conversion. This roles sets the integrated media strategy, stewards a significant paid advertising investment, and delivers measurable, audience-centric results across traditional and digital channels. This role partners closely with internal Marketing teams and agency partners, translating performance insights (including Media Mix Modeling) into clear, executive-ready recommendations. You’ll mentor a high-performing team, champion agile optimization, and ensure every campaign aligns to brand strategy, creative direction, and business goals. Oversee planning, execution, and optimization across Linear TV, OTT/CTV/OLV, Audio, OOH, digital display/native, paid social, and SEM. 
Hands on media mix modeling experience inform channel mix and optimize investment decisions. Build, mentor, and empower a high-performing performance marketing team with a culture of excellence and accountability.

During the selection process, you may participate in an OnDemand (pre-recorded) interview that you can complete at your convenience. During the OnDemand interview, a question will appear on your screen, and you will have time to consider each question before responding. You will have the opportunity to re-record your answer to each question - Mayo Clinic will only see the final recording. The complete interview will be reviewed by a Mayo Clinic staff member, and you will be notified of next steps. We value your interest in the role and look forward to hearing back from you.

This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position. Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.

• Bachelor's degree
• 7+ year s of experience in marketing or a related field. 
• Project management experience is required 
• At least two years of experience leading and managing high-performing teams
Preferred qualifications:
Prefer an MBA, MHA, or master’s degree in Marketing.
• Collaborative communication skills – Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications.
• Technological and digital marketing skills – Possess contemporary knowledge of digital tools, platforms and channels and a good understanding of marketing technology.
• Critical thinking skills – Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies.
• Analytical skills – Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently.
• Creativity and innovation – Think out of the box and be able to develop new concepts and devise unique marketing campaigns.
• Personal Motivation - A commitment to meeting deadlines with a high-quality product Sense of urgency, a strong work ethic, flexibility, and creativity
• Leadership – Takes responsibility for the collective work of the team, serving as a mentor and holding others accountable to their contributions.