Senior Consultant, Tracking Strategy & Insights

quantilope is seeking a Senior Consultant, Tracking Strategy & Insights to join our newly formed Tracking Strategy & Insights (TS&I) team. This team is dedicated to providing high-level, expert consultation and driving value realization for our clients through our tracking technology, including for our core tracking solutions Better Brand Health Tracking (BBHT) and Better Brand & Ad Tracking (BBAT). 

As a Senior Consultant, you will act as the key strategic partner and will be accountable for the successful integration and value realization of our client’s tracking programs into their organizations. You will blend deep marketing research expertise (informed by the Ehrenberg-Bass Institute school of thought) with exceptional storytelling skills to convert insights into actionable business strategy.

1. Strategic Program Leadership and Value Realization

• Strategic Program Management: Serve as the trusted advisor and lead partner for complex, multi-category, or multi-country tracking programs, maintaining continuous, high-level engagement with key client stakeholders and executives.

• Research Scoping: Lead discovery sessions to understand and define program needs, scope, objectives, and hypotheses. This includes translating core objectives into research inputs, aligning them with quantilope’s methodology, understanding the brand and categories current situation and setting the customer up for long-term success.

• Workshop Moderation: Delight customers through expert-led Inspiration Workshops to refine and align pre-study inputs (e.g., category entry points) and Premium Activation Workshops to translate final research findings directly into actionable strategic outcomes for marketing, product, and category workstreams.

• Change Management: Drive client "buy-in" and organizational change, ensuring the adoption of new, market-leading metrics (e.g., EBI principles) and ensuring successful integration of tracking insights into company strategy.

• Insights Delivery Excellence: Ensure all program deliverables yield excellent, action-generating insights that are aligned with client business objectives and drive measurable strategic impact.

• Insights to Activation: Provide clear guidance on how to activate insights through our data-driven recommendations, and use key customer touch points to further drive strategic outcomes of our methodology and influence overall brand planning.

2. Client Growth and Commercial Success

• Upsell Identification: Proactively identify and create new revenue opportunities (e.g., new categories, new markets, or new product features) by demonstrating the platform’s full potential and convincing our customers to expand their partnership through research excellence.

• Pre-Sales Collaboration: Be prepared to be looped in early on pre-sales efforts and proof of concept opportunities to establish trust and inform implementation planning, demonstrating expertise in advanced tracking solutions.

• Executive Presentation: Deliver sophisticated, data-driven presentations to executive audiences, effectively persuading stakeholders and influencing strategic business outcomes.

3. Tracking Innovation and Operational Efficiency

• Product Feedback Loop: Work in lockstep with our Product team as a beta tester and subject matter experts, providing feedback to support the launch and refinement of new tracking features.

• Process Scaling: Collaborate with internal partners to define operational mechanisms and work on ways to scale the tracking business through product, AI, or service partner initiatives.

• GTM Support: Support Go-To-Market teams by contributing success stories, positioning expertise, and participating in external events.

• You have 5+ years of Brand Health Tracking experience, either working as a client-side researcher, at a market research agency or technology platform.  

• You have an expert understanding of quantitative market research methodologies, particularly continuous brand health and advertising effectiveness measurement.

• You have demonstrable knowledge of modern marketing science principles (e.g., Ehrenberg-Bass Institute's "How Brands Grow" system) and ability to articulate their commercial value.

• You have proven ability to build trusted partnerships with senior executive stakeholders, lead workshops, and confidently present and persuade executive-level audiences.

• You have exceptional analytical capabilities with the ability to synthesize complex, multi-wave data into meaningful, strategic insights and compelling narratives.

• Flexible work environment: With flexible PTO, flexible working hours and remote/hybrid opportunities, we believe you can succeed from anywhere. Did we mention that everyone has the opportunity to work abroad for up to 6 weeks per year?
  
  
• Ongoing learning: With our dedicated learning budget for every employee and company-wide workshops with the best in the biz, we believe in providing our employees with all the tools they need to excel. 
  
  
• Wellness is key: We offer full benefits (health, dental, and vision) as well as the support of certified mental health first aiders. We also have Quantiwell days which are global mental health days twice a year where the whole company takes a day for themselves.
  
  
• Diverse & inclusive community: Our team spans the globe, driving diverse ways of working and thinking. With the help of an incredible Community Committee, we are committed to advancing education and awareness.
   
• Planning for the future: At quantilope, we keep your financial wellness top of mind with a 401k program and a 3.5% annual match. 
  
  
• Team bonding: Team offsites, summer and holiday parties.. .where in the world will we bring the team together next? We’re all working hard and know how important it is to have fun along the way. 
  
  
  #LI-Remote