Customer‑First Outcomes
Every commit should trace back to resident or operator value. Whether it’s a new feature, infra investment, or AI capability, if it doesn’t solve a real problem, it doesn’t ship.
Bias for Simplicity
We favor composable primitives over clever abstractions. Open standards, clean APIs, and clear contracts win over custom complexity, even if the custom version is cooler.
Quality Is a Gate, Not an After‑Thought
Quality is built-in from day one. Our definition of done includes: test coverage, performance checks, basic observability, and internal docs. Shipping fast doesn’t mean skipping craftsmanship.
Data‑Driven Choices
We use data to guide, not paralyze, our decision-making. We track leading indicators (cycle time, defect rate, NPS) and lagging signals (retention, revenue impact). We keep instrumentation lightweight but meaningful signal over spreadsheet.
Transparency & Written Culture
Good ideas don’t expire in Zoom. We operate in public inside the company, TDDs, PR reviews, and Linear tickets tell the story. This keeps us async-friendly, auditable, and aligned across time zones and functions.