Senior Media Strategist

Note
We're looking for candidates based in the Central or Eastern time zones to best align with our clients. If you're located elsewhere, we invite you to explore additional opportunities on our careers page or join our Talent Community.

About Us
At KH + Madden, we're a full-service destination marketing agency blending data-driven strategy with creative storytelling to help destinations stand out. Our Agile approach allows us to adapt quickly, connect with travelers in meaningful ways, and deliver omni-channel campaigns that drive measurable results.

About the Role
We're seeking a Senior Media Strategist to lead the development, execution, and optimization of integrated media campaigns. This role sits at the intersection of strategy, analytics, and collaboration-responsible for translating client goals into high-performing media plans that reach the right audience at the right time.

You'll partner with internal teams, clients, and vendors to build smart, data-informed strategies, oversee campaign execution, and continuously optimize performance. This role also plays a key part in mentoring junior team members and contributing to overall media team excellence.

What You'll Do

• Develop and lead omni-channel media strategies aligned to client objectives and KPIs
• Conduct audience, competitive, and industry research to inform media planning and optimization
• Determine strategic media mixes using research tools and data insights
• Collaborate with creative, account, and client teams to ensure cohesive campaign execution
• Oversee campaign setup, performance monitoring, reporting, and ongoing optimizations
• Manage budgets, media authorizations, vendor relationships, and billing reconciliation
• Translate performance data into actionable insights and future-facing strategies
• Stay current on media trends, emerging channels, and new opportunities
• Mentor and support junior team members, fostering growth and collaboration
• Contribute to new business efforts, agency POVs, and internal training initiatives
  

What You Bring

• 3-5+ years of paid media planning and/or buying experience (agency or in-house)
• Strong analytical mindset with the ability to turn data into meaningful insights
• Experience with media research tools (e.g., MRI, GWI, Vivvix) and planning platforms
• Excellent communication and presentation skills
• Proven ability to manage multiple projects, priorities, and deadlines
• Detail-oriented with strong organizational and problem-solving skills
• Proficiency in spreadsheets and media planning tools (Excel/Google Sheets, etc.)
• Collaborative mindset with a positive, proactive attitude
• Experience in travel and tourism is a plus
  

What You'll Get from Us
We see your success as our success. When you join our team, you'll get:

• Opportunities to grow your skillset through training, new challenges, and learning experiences.
• A team that's got your back and is ready to help you thrive.
• A workplace culture that values intelligence, ambition, authenticity, and a willingness to learn.
• No hoops to jump through about degrees or specific experience-we care about what you can do and what you bring to the table.

Don't Meet Every Requirement?
That's okay! At KH + Madden, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed.

About the Interview Process
We like to keep it simple and transparent. Here's what the process may look like:

• Round 1: A friendly chat with our Recruiter to get to know you and share more about the role.
• Round 2: An interview with some of the awesome teammates you'll collaborate with.
• Round 3: A conversation with the Team Lead(s) to dive deeper into the role and team fit.

Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance!

Heads up: At this time, we do not offer Visa sponsorship or relocation services.

KH + Madden is an Equal Opportunity Employer. #LI-REMOTE