Social Media - Digital Designer

Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners’ lives. Among our standout brands are MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method. 

Overview

We’re looking for a Social Media / Digital Designer with a strong visual sensibility and 3+ years of experience creating work that performs across digital, social, and select offline channels. This is a fully remote role for someone who can work independently.

You’ll collaborate closely with creative, marketing, and brand teams to bring ideas to life visually, while maintaining consistency, speed, and quality.

You’ll design content for social feeds, paid media, websites, digital ads, and email, while also supporting offline executions like direct mail and magazine ads. You should be comfortable blending traditional design craft with modern tools, including AI-assisted image and video generation.

What You’ll Do

• Design social-first creative (static, carousel, GIFs, videos, short-form motion and animation) for platforms such as Instagram, Facebook, LinkedIn, etc.
• Create digital assets for paid and organic social, display, web, and email campaigns
• Design offline materials including direct mail, print ads, and magazine layouts
• Translate brand guidelines into compelling, on-brand creative across all formats
• Use Adobe Photoshop, Firefly, Express and AI-powered image/video tools to enhance speed, quality, and creative exploration
• Resize, version, and optimize assets across multiple platforms and specs
• Manage multiple projects and deadlines in a fast-moving environment
• Stay current on social trends, emerging formats, and evolving platform best practices

What We’re Looking For

• 3+ years of experience as a digital, social, or graphic designer
• MUST HAVE an online portfolio showcasing social, digital, and print design work
• Proficiency in Adobe Creative Suite, especially InDesign, Photoshop and Illustrator
• Experience and working knowledge of AI-driven image/video generation tools
• Experience designing for paid social and performance marketing
• Solid understanding of typography, layout, color, and brand systems
• Ability to work independently in a remote environment while staying highly collaborative
• Comfortable receiving feedback and iterating quickly

Nice-to-Haves

• Motion design or short-form video experience (After Effects, Premiere, or similar)
• Copywriting experience
• Experience with DAMs (Digital Asset Management tools)
• Familiarity with print production specs and file prep
• Experience working with home services brands

Disclaimer: This job description is not intended to be all-inclusive.
 

BENEFITS 

We provide a fun place to work where people are respected, learning is continuous, and cutting-edge ideas are always welcome. Competitive employee-focused benefits include: 

• Medical, dental, vision and other ancillary benefits on your first day of employment 

• Remote work environment 

• PTO 

• Employee Assistance Program 

• 401k Safe Harbor 

• Collaborative, fun company environment and culture 

WORKING AT THRESHOLD BRANDS 

This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in work-life balance, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on. 

What do we do? We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing and business coaching that adds real value. 

In a nutshell, our vision is to be a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities. 

What are our roots? It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, we’ve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 10 brands strong, supporting MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating Paramedics, Sir Grout, Granite Garage Floors, Mold Medics, and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so we’re not slowing down. We’re headquartered in Boston, Massachusetts, but really, we’re all over the map, with more than 400+ franchise locations across North America. 

COMPANY CULTURE 

Who are we? We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do. 

Who do we want on our team? We look for people who are natural learners, passionate about their careers and love to help businesses grow. 

Why work here? We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, we’re straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had.