Social Media Strategist (retail, D2C, or CPG brand exp. req.)

Social Media Strategist (retail, D2C, or CPG brand exp. req.)
Location: Long Island, NY near Manhasset (1 block away from LIRR stop)
Salary: $70,000 - 90,000  +  Performance-based Bonus  
Benefits: Optional Health Insurance Plan, Holidays, PTO + Sick Days
Job Type: Full-Time; Hybrid - 2 days WFH/week
Typical Hours: Monday-Friday, 40 hours/week
Start Date: ASAP
Sponsorship is not available

Social Media Strategist (retail, D2C, or CPG brand exp. req.) Description

Our client, a locally owned & operated high-end retailer, is looking for a Social Media Strategist to join their team on Long Island near Manhasset, NY - a convenient ride from Manhattan, and located 1 block away from LIRR stop. You’ll build and execute strategic content calendars to promote a physical consumer product in a retail and D2C environment, across Instagram, TikTok, Facebook, and YouTube – partnering closely with creative, eCommerce, and merchandise experts to create engaging posts, stories, reels, and videos. You will lead community engagement, analyze platform performance, and stay ahead of social trends. The ideal candidate brings creativity, executional strength, consumer-centric thinking, and a sharp eye for analytics. This is a great opportunity to join a growing small business, help strengthen their in-house marketing activities, and where your efforts will have a direct and visible impact on growth.

Social Media Strategist (retail, D2C, or CPG brand exp. req.) Responsibilities

•    Build and manage content calendar across key social platforms
•    Lead daily community engagement and conversation across channels
•    Create and publish posts, stories, reels, and video content
•    Analyze performance metrics and adjust strategies accordingly
•    Collaborate with internal teams to gather content and align messaging
•    Stay current on trends, platform changes, and relevant cultural moments

Social Media Strategist (retail, D2C, or CPG brand exp. req.) Qualifications

•    3+ years of social media management & community engagement experience required
•    Experience managing socials for a physical consumer product brand (retail, D2C, or CPG) required
•    Strong writing and creative skills for social media content required
•    Proficiency with Canva or Adobe Creative Suite required
•    Familiarity with Later, Buffer, or similar scheduling tools required
•    Experience with social analytics tools such as Zoho, native insights, or Google Analytics required