Scenthound Franchising logo

Vice President, Franchise & Corporate Performance

Scenthound Franchising
Full-time
Remote
United States
Business & Operations

Vice President, Franchise & Corporate Performance


Company Overview
Scenthound is the nation’s first franchise concept dedicated to providing routine hygiene and wellness care for dogs. Our monthly S.C.E.N.T. (Skin, Coat, Ears, Nails, Teeth) services are revolutionizing how dog parents keep their pets clean and healthy. With a technology-driven model and rapidly expanding footprint, Scenthound is redefining the dog wellness industry and empowering franchisees nationwide with a strong, scalable brand. 

Position Summary
The Vice President, Franchise & Corporate Performance leads the end-to-end performance, coaching, training execution, and operational opening support for the Scenthound franchise system. Reporting directly to the Chief Operating Officer, this role ensures every franchisee, manager, and Scenter team is equipped to execute the Scenthound operating model with excellence. This leader oversees the field support organization, drives performance rhythms, owns all operational training execution, and leads operational new store openings from pre-opening coaching through early ramp. This role serves as the unifying voice of the field, translating performance insights into action.

 Key Responsibilities
 
Leadership & Team Management

  • Lead, develop, and coach the Franchise Relations team, ensuring consistent, high-impact execution across the franchise network.
  • Establish performance expectations, coaching methodologies, and operating rhythms for all field coaches.
  • Build a culture of accountability, partnership, and continuous improvement within the Franchise Relations function.
Corporate Store Operations Oversight

  • Oversee all corporate-owned Scenter operations, ensuring they operate as model units that embody the Scenthound Standard.
  • Own Corporate Store P&L performance, labor management, membership growth, and service quality.
  • Lead, coach, and develop the Corporate Store Area Manager and corporate store leadership teams to ensure KPIs, culture, and operational standards are consistently met.
  • Ensure Corporate Stores serve as training hubs for new franchisees, managers, and field teams.
  • Use Corporate Stores as innovation labs to pilot new workflows, tools, technologies, staffing models, and operational enhancements before systemwide rollout.
  • Translate insights from Corporate Store operations into field coaching priorities, operational playbook updates, and systemwide best practices.
  • Ensure corporate store performance trends are incorporated into Franchise Relations strategy, training plans, and performance support frameworks. 
Performance Acceleration

  • Ensure operators understand their numbers, root causes, and levers for improvement using the Scenter Scorecard.
  • Coach franchisees and managers on membership growth, labor optimization, trial conversion, and revenue-driving KPIs.
  • Reinforce weekly, monthly, quarterly, and annual operating rhythms that drive predictable performance.
  • Ensure huddle adoption, KPI visibility, and proactive planning across Scenters.
New Store Openings & Ramp Execution

  • Own operational execution for all new Scenter openings.
  • Coach franchisees and managers through presale execution, staffing, operational readiness, and workflow planning.
  • Deliver all operational training leading up to opening, including LMS reinforcement, virtual sessions, and on-site training.
  • Lead Opening Support during launch and oversee structured follow-up plans through the first 30, 60, and 90 days.
  • Monitor trial volume, founding member growth, labor utilization, and service quality in early ramp.
  • Partner with Operations and Admin/Development to ensure standards, documentation, and milestones are met.
Training Delivery & Capability Building

  • Own the delivery of operational training across the franchise lifecycle.
  • Ensure managers and teams are fully trained and certified prior to opening.
  • Deliver ongoing capability-building workshops, virtual trainings, and field-based development sessions.
  • Partner with Operations to ensure training aligns with SOPs, playbooks, and readiness standards.
Early Intervention & Risk Management

  • Identify underperforming or at-risk Scenters early through Scorecard alerts, trends, and field insights.
  • Lead deep-dive diagnostics and create 30/60/90-day recovery plans.
  • Deploy cross-functional support when issues involve process, systems, staffing, training, or execution gaps.
  • Escalate critical risks to the COO and cross-functional leadership.

Culture and Leadership Reinforcement

  • Teach and reinforce leadership behaviors tied to accountability, coaching, communication, and team engagement.
  • Support new managers and owners in adopting leadership rhythms from day one.
  • Ensure the Scenthound culture is consistently lived across Scenters and evolves with brand scale.
 
Multi-Unit Enablement

  • Support scaling operators by helping them design leadership structures, management layers, and accountability systems.
  • Coach Area Managers and Multi-Unit Managers to ensure operational consistency across locations.
  • Help multi-unit owners standardize systems, culture, and performance management practices.
 
System Feedback Loop & Cross-Functional Collaboration

  • Serve as the primary voice of the field to corporate teams.
  • Document field challenges, operator friction points, and opportunities for system improvement.
  • Provide real-time insights from openings and coaching to Operations, Admin/Development, Tech, and Training.
  • Validate new processes and tools before systemwide rollout.
  • Ensure cross-functional alignment to support franchisee success.
 
 Qualifications

  • 10+ years in franchise operations, field coaching, performance leadership, or multi-unit management.
  • Experience overseeing field support teams in a high-growth environment.
  • Demonstrated ability to diagnose performance issues and drive behavioral change.
  • Strong communication, influence, and relationship-building skill.
  • Proficiency in data-driven coaching, KPI analysis, and operational problem-solving.
  • Experience leading openings or training execution within franchise or multi-unit systems strongly preferred.
  • Ability to travel as needed to support field teams and new store openings.
Benefits

  • Medical, dental, vision
  • Life Insurance and short-term disability
  • Paid time off
  • 401(k) with company match
  • Free grooming services for your dog
  • Energetic, fun, and mission driven work environment

This is a remote position.