Vice President, Product Marketing

Candescent is the largest non-core digital banking provider. We bring together the transformative technologies that power and connect account opening, digital banking and branch solutions for banks and credit unions of all sizes on any core. Our Candescent solutions power the top three U.S. mobile banking apps and are trusted by banks and credit unions of all sizes.

We offer an extensive portfolio of industry-leading products and services with an extensible ecosystem of out-of-the-box and integrated partner solutions. In addition, our API-first architecture and developer tools enable financial institutions to optimize and expand upon their existing capabilities by seamlessly integrating custom-built or third-party solutions. And our connected in-person, remote and digital experiences reinvent customer service across all channels.

Self-service configuration and marketing tools give financial institutions greater control of their branding, targeted messaging and overall user experience. And data-driven analytics and reporting tools provide valuable insights to help drive continued growth and profitability. From conversions and implementations to custom development and customer care, our clients get expert, end-to-end support at every step.

About the job:

Candescent is propelling financial institutions into the era of intelligent banking—strengthening businesses, families, and communities. We serve more than 1,300 banks and credit unions representing over 30 million registered users. Our solutions power unified, experience-led banking across digital and human channels: from top-rated mobile apps to modern account opening to digitized branch service. In fact, the top three U.S. mobile banking apps run on Candescent.

Formerly the digital banking division of NCR Voyix (NYSE: VYX), Candescent brings together the heritage of Digital Insight, D3, Terafina, and NCR’s Channel Services Platform. Backed by Veritas Capital and Canapi Ventures, we are a new company with a 30-year foundation—and the ambition to redefine what banking feels like.

The Opportunity:

Marketing sits at the center of our transformation. We have the scale, the customer footprint, and the product innovation to lead this industry. Now we need a world-class Product Marketing function to match. The VP of Product Marketing will be both architect and builder—crafting the narratives, insights, and go-to-market strategies that accelerate growth and cement our leadership position.

You’ll report directly to the CMO and partner closely with Product, Sales, and Customer Success executives. This is a highly visible role with outsized impact: the voice of the customer and the market inside Candescent, and the voice of Candescent to the market. The role will be based in our Atlanta office or U.S. remote locations with regular travel to Atlanta for meetings.

Core Responsibilities:

• Craft and Own Our Narrative: Define the portfolio story and solution-level value propositions that differentiate Candescent as Experience-Led. Intelligence-Driven.
• Lead Go-to-Market: Build and execute launch playbooks for products, features, and platform initiatives that drive adoption and revenue impact.
• Bring the Market Inside: Drive persona research, competitive intelligence, win/loss analysis, and customer advisory inputs that shape roadmap and positioning.
• Enable Revenue Teams: Deliver compelling enablement content, playbooks, and training that equip sales and partners to win.
• Partner Ecosystem Marketing: Collaborate with channel partners to co-create joint GTM strategies, programs, and events that expand reach.
• Analyst & Influencer Relations: Serve as subject matter leader for industry analyst interactions, ensuring Candescent shows up as the category leader.
• Campaign Integration: Partner with demand generation and field marketing teams to fuel multi-channel campaigns and pipeline acceleration plays.
• Build & Lead the Team: Start as a hands-on player-coach, then scale and mentor a high-performing product marketing organization.

Requirements

• 10+ years of product marketing experience in SaaS, fintech, or adjacent B2B enterprise markets, including 5+ years leading teams.
• Proven record of building differentiated narratives, leading launches, and driving measurable revenue outcomes.
• Strong command of competitive intelligence, market analysis, and persona development.
• Executive presence and storytelling skills that simplify the complex and inspire action across audiences.
• Experience influencing product roadmaps, leading analyst briefings, and collaborating deeply with sales organizations.
• Entrepreneurial, hands-on approach balanced with strategic vision.

Key Competencies

• Strategic thinker with outcome orientation
• Hands-on player coach that is direct contributor while developing the team
• Entrepreneurial mindset combined with cultural agility
• Collaborative force who builds relationships and alignment inside/outside company
• Change management and influence across complex matrix environments

What Success Looks Like

• Candescent’s solutions are clearly and consistently positioned as the most experience-led, intelligence-driven in the market.
• Product launches and campaigns deliver measurable pipeline and adoption impact.
• Analysts, customers, and partners recognize Candescent as a category leader.
• A high-performing product marketing team is in place, scaling with the business.

EEO Statement

Integrated into our shared values is Candescent’s commitment to diversity and equal employment opportunity. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, creed, religion, national origin, disability, sexual orientation, gender identity, veteran status, military service, genetic information, or any other characteristic or conduct protected by law. Candescent is committed to being a globally inclusive company where all people are treated fairly, recognized for their individuality, promoted based on performance and encouraged to strive to reach their full potential.  We believe in understanding and respecting differences among all people. Every individual at Candescent has an ongoing responsibility to respect and support a globally diverse environment.

Statement to Third Party Agencies
To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.