VP, Marketing

The Opportunity

As our Vice President of Marketing, you'll define and lead the entire marketing function for a company that is fundamentally transforming how primary care is valued and delivered in the U.S.. As a strategic and hands-on leader, you will be responsible for shaping how Pearl Health shows up in the market, elevating our brand, and driving demand across all customer segments. If you are a full-stack marketing leader passionate about translating complex healthcare concepts into compelling stories that drive business impact, this role will empower you to build and scale a high-impact marketing function.

Who We Are

Pearl Health is dedicated to empowering primary care providers, health systems, and physician-led networks to succeed in the shift to value-based care. Our platform delivers the technology, financial tools, and expert services that enable practices to provide more proactive, effective care to their Medicare patients, ultimately lowering costs and improving health outcomes.

Founded in 2020, we are a team of healthcare and technology innovators backed by premier investors like Andreessen Horowitz, Viking Global Investors, and AlleyCorp. We partner with thousands of providers across 44 states to build a more sustainable future for American healthcare.

What You'll Do

You will develop our holistic marketing strategy and lead the team that brings Pearl Health's story to life. You will own our brand presence, messaging, and demand generation efforts, ensuring your work directly contributes to our mission of empowering primary care providers and improving patient outcomes.

• Lead and mentor a creative, high-performing marketing team, fostering a culture of collaboration, accountability, and continuous improvement.

• Develop and execute a comprehensive marketing strategy that aligns with our business goals and leverages market research, competitive analysis, and industry trends.

• Shape Pearl Health’s core narrative and positioning, translating our complex capabilities into clear, resonant value propositions for providers and health systems.

• Build and optimize full-funnel marketing campaigns that generate awareness, educate our target audiences, and deliver a pipeline of qualified leads.

• Strengthen the partnership between marketing and sales by delivering high-impact enablement materials and campaign support that drives conversion.

• Elevate our brand visibility within the healthcare ecosystem through original content, public relations, and executive thought leadership programs.

• Own our strategic marketing metrics, using data to track performance, report on KPIs like pipeline contribution and campaign ROI, and drive better outcomes.

What You’ll Bring

You are a strategic marketing leader who pairs a big-picture vision with a passion for executional excellence. Proactive and collaborative by nature, you have a proven ability to translate complex ideas into compelling campaigns that drive measurable business growth.

Must-haves:

• 10+ years of marketing experience, many of which fall within the healthcare industry or a high-intensity organization.

• Demonstrated success in B2B healthcare marketing.

• A strong track record of building, managing, and mentoring high-performing teams.

• Experience creating and implementing a holistic marketing strategy that delivers measurable business impact, such as pipeline growth and revenue contribution.

• Outstanding written and verbal communication skills.

• A Bachelor's degree in a relevant field.

Nice-to-haves:

• An advanced degree in business, healthcare administration, or a related field.

• Experience thriving and leading teams in a fast-paced, high-growth startup environment.

• Expertise across the full marketing stack, including brand, product, and demand generation marketing.

This role might not be for you if:

• You prefer managing from a distance over being a hands-on, "roll-up-the-sleeves" leader.

• You thrive in highly structured, predictable environments rather than dynamic, high-growth settings.

• You prefer to specialize in one area of marketing rather than operating across the full marketing function.

• You are not within arms reach of either of our office locations in NYC or Boston, nor willing to be in-office with some regularity.

Our Values

🤝 Collaborate to Innovate: We believe the best solutions arise from intelligent teamwork. We trust the expertise of our teammates and pursue opportunities to learn and grow from each other. By embracing diverse perspectives and encouraging authenticity, we create and evangelize groundbreaking health solutions.

🗣️ Trust Through Transparency: We prioritize transparency in all our interactions, ensuring that employees, patients, clinicians and partners have access to the information they need to make informed decisions. Integrity is at the core of how we operate, from building products to fostering relationships, and is crucial to our ability to communicate openly and gain trust.

❤️ Serious Impact, Big Heart: We go above and beyond with our efforts to empower proactive, patient-centered care — and we celebrate every step forward. Humor and positivity fuel our creativity, strengthen relationships, and remind us to acknowledge the journey as much as the destination.

We are an Equal Opportunity Employer on a mission to improve lives. Our strength comes from the diverse backgrounds, experiences, and perspectives of our team. We welcome all candidates and are committed to a fair, inclusive hiring process free from discrimination.

What We Offer

The expected offer for this role includes the following components:

• Base Salary Range: $210,000 - $250,000 per year.

• Additional Compensation: This role is eligible for a discretionary performance bonus and equity options.

• Benefits: We offer a competitive benefits package. You can learn more on our benefits page.

Final compensation for this role will be determined by a variety of factors, including a candidate's relevant skills, experience, labor market conditions, and location.

Agency Submissions

We are not currently working with contingency search firms. If a resume is submitted to any Pearl Health employee by a third party without a valid written and signed search agreement, it will become the property of Pearl Health and no fee will be paid, irrespective of whether the candidate is hired.

The Interview Process

While steps may vary by role, you can typically expect:

1. Recruiter Screen: An intro call to discuss your background and motivations.

2. Hiring Manager Interview: A deeper-dive conversation with your potential manager.

3. Panel Interview: A round of meetings with teammates and cross-functional partners.

4. Case Assignment/Presentation: A practical exercise inviting you to solve a real-world problem or relevant challenge.

5. Executive Interview: Final conversation(s) with 1-2 of our leaders.