Director, User Acquisition

About the Role

Reporting to the Chief Marketing Officer, the Director, User Acquisition is responsible for managing the UA team to ensure they are developing and executing strategies to attract new users or customers to OddBytes’ products. Additionally this key role will work closely with cross-functional teams to ensure a seamless user experience and efficient acquisition process.

Key Responsibilities

User Acquisition

• Own, optimize, and scale all paid channels with a special focus on SEM, APP stores and all tertiary channels (display, affiliates, YouTube, programmatic, influencer acquisition etc.) with a focus on efficiency CAC, optimization, revenue and profit growth.
• Develop full-funnel acquisition and partner on retention strategies to maximize ROAS, CAC, and LTV.
• Own strategy and execution for third-party marketplaces, collaborating with Product and cross-functional team leads.
• Identify emerging channels and testing opportunities to stay ahead of digital trends.
• Define a rigorous test-and-learn framework to optimize budget allocation, channel mix, and creative performance.
• Collaborate with Analytics and Finance to improve forecasting, budgeting, and performance visibility
• Build strategies rooted in customer lifecycle metrics including acquisition, repeat behavior, retention, and LTV.
• Highly collaborative with CRM and Lifecycle Marketing to drive personalization and improve customer engagement through high-impact programs.

Leadership & Team Development

• Lead and mentor a team of performance marketing managers and channel specialists, fostering a high-performance, test-and-learn culture.
• Build a data-driven decision-making framework across the team to drive strategic and tactical improvements.
• Stay ahead of industry trends, privacy regulations, and emerging technologies to ensure our products remain competitive in digital marketing.
• Partner closely with Brand and Creative to test and scale creative assets across media channels.
• Lead the development and execution of comprehensive acquisition strategies across paid
• search, paid social, affiliate marketing, influencer partnerships, and programmatic/display
• channels.
• Manage daily execution and performance optimization of campaigns to maximize ROAS and minimize CAC across multiple brands.
• Oversee a high-performing team of acquisition marketers, fostering a culture of testing,
• innovation, and accountability.
• Partner with creative and analytics teams to produce, test, and iterate on ad creative, landing pages, and audience targeting strategies.
• Identify and prioritize opportunities through competitor analysis, platform updates, and
• emerging trends in digital marketing.
• Establish and maintain strong partnerships with platform representatives, affiliate networks, and external agencies.
• Drive strategic recommendations and performance insights to executive leadership, ensuring acquisition strategies are aligned with overall business goals.
• Partner with Growth Hacking Test to lead to A/B and multivariate testing initiatives to optimize campaign elements and user acquisition funnels.

Required Skills & Experience

• Experience with various marketing channels. Proficiency in digital advertising, social media marketing, content marketing, and other relevant channels.
• Experience managing a team; oversea both the day-to-day work flow of the team, and also encourage growth and constant improvement. 
• Ability to analyze complex data, identify trends, and make data-driven decisions. 
• The ability to communicate effectively with cross-functional teams and stakeholders.
• The ability to identify opportunities, solve problems, and drive continuous improvement.
• Experience with performance marketing and/or growth marketing; proven record of managing a team to optimize campaigns to drive user growth.
• A proven track record of managing and optimizing campaigns to drive user growth. 

What's in it for You: 

• You’ll thrive in a collaborative environment with a casual atmosphere. 
• Embrace challenges with a solution-oriented mindset.
• Experience the impact of your work on the business.
• Enjoy autonomy and flexibility with asynchronous work.
• Work across the organizational hierarchy, collaborating with all levels of the business.

If all of this sounds good to you, we look forward to getting to know you!