Fractional CMO – Strategic Growth Leader (Wellness / CPG / Beauty E-Commerce Brands)

About D.LUXURY BRANDS

D.LUXURY unlocks value through deep customer and business insights, C-level strategy, and digital growth execution. We serve some of the world’s most dynamic consumer brands—primarily in wellness, beauty, and lifestyle—helping them break through growth plateaus and scale profitably across digital channels. We’re seeking a high-caliber Fractional CMO to join our senior bench—bringing strategic leadership and clarity to our portfolio of fast-growing DTC wellness, beauty, and CPG brands. You’ll work alongside our internal team and client stakeholders to sharpen vision, guide priorities, and help architect scalable go-to-market strategies.

The Role

We’re seeking a Fractional CMO to join our senior leadership bench and advise some of the most dynamic consumer brands in beauty, wellness, supplements, and CPG. This is a high-impact opportunity to embed within high-growth businesses at pivotal inflection points—shaping the strategic vision, guiding cross-functional execution, and mentoring marketing teams toward scale.

As a part-time C-level operator, you’ll work across multiple accounts to bring structure, focus, and performance discipline to digital growth efforts. Ideal candidates will bring deep DTC experience, a proven ability to scale brands from $30M to $250M+, and expertise across performance marketing, e-commerce, retention, and team leadership. This role is best suited for a U.S.-based marketing executive who thrives in fast-moving environments and knows how to turn strategy into measurable results.

Key Responsibilities

Strategic Planning & Growth Leadership

• Define and own the digital marketing roadmap across performance, retention, content, and site conversion

• Guide go-to-market strategy for key brand initiatives, campaigns, and product launches

• Lead annual and quarterly planning processes, with a focus on channel prioritization and budget allocation

• Establish and track core growth KPIs including CAC, ROAS, LTV, conversion rate, and retention rate

• Partner with founders and internal teams to unlock key revenue growth levers

Marketing & Ecommerce Oversight

• Oversee performance marketing strategy across Meta, Google, TikTok, YouTube, affiliate, and influencer channels

• Lead high-level lifecycle and CRM strategy, including segmentation, personalization, and email/SMS flows

• Optimize the e-commerce experience to improve site performance, UX, and conversion rate

• Provide strategic direction on brand storytelling, campaign architecture, creative briefs, and content strategy

Cross-Functional Leadership

• Mentor internal and client-side marketing teams across brand, digital, creative, and retention functions

• Collaborate with Creative, Paid Media, Retention, BI & Analytics, and Executive teams to align execution to strategy

• Serve as a thought partner to founders and CEOs, guiding prioritization and focus during critical inflection points

• Drive accountability across teams by implementing clear workflows, ownership structures, and KPI dashboards

Insight-Driven Decision Making

• Lead customer and competitive research efforts to inform strategy and positioning

• Identify whitespace opportunities by analyzing consumer insights, category trends, and emerging platforms

• Translate complex performance data into actionable recommendations for senior stakeholders

Qualifications

Required Experience

• 10–15+ years in marketing, with leadership roles at DTC consumer brands in beauty, wellness, or CPG

• Proven success scaling digital revenue and optimizing growth marketing strategy at the VP or CMO level

• Proven strategic and operating experience with DTC—ideally having worked with $25–$100M+ brand

• Deep knowledge of performance media, ecommerce, lifecycle marketing, analytics, and brand strategy

• Strong command of key platforms including Meta Ads Manager, Google Ads, Klaviyo, Shopify, GA4, and Looker

• Experience managing marketing budgets, P&Ls, and cross-channel reporting frameworks

• Demonstrated ability to lead teams, manage agency partners, and build high-functioning marketing organizations

• Comfortable working in a fractional, fast-moving, and entrepreneurial environment.

Ideal Attributes

• Highly strategic and commercially minded—with a bias for action and clarity.

• Results-oriented, with a proven track record of improving revenue, CAC, and retention

• Passionate about consumer brands, digital innovation, and building teams that win

• Sharp communicator, capable of zooming in and out across brand, growth, and organizational layers.

• Collaborative, humble, and invested in helping teams succeed through strategic direction, not micro-management.

Bonus Points For

• Exposure to retail GTM or U.S. omni-channel brand development.
• Experience working with or advising agencies or external growth partners.
• A POV on where the DTC playbook is breaking—and what’s next.