Fractional Director of Marketing & E-commerce

Nomad Lane is seeking an experienced and results-driven marketing leader to drive the next chapter of Nomad Lane’s growth and brand evolution, while executing 360° integrated marketing strategies, leveling up performance marketing, and spearheading D2C growth and e-commerce optimization.

The ideal candidate will blend creative brand-building expertise with analytical, data-driven performance marketing skills. They will manage core D2C marketing channels, oversee and allocate budgets, and collaborate closely with leadership and cross-functional teams to achieve ambitious business goals. 

While fractional and contracted, this role is expected to be heavily executional and hands-on in nature, directly managing multiple channels, agencies and team members. We expect the role to require approximately 20 hours per week. 

This role reports directly to the Miami-based co-founders and is open to candidates across North America in a remote capacity.

Responsibilities:

• Lead Nomad Lane’’s performance marketing efforts across all acquisition, remarketing and retention, while defining and executing across a strategy that aligns with the company’s strategic objectives and profitable growth trajectory.
• Own brand marketing execution and collaborate closely with the Product team to develop stand-out campaigns and out-of-the-box initiatives that drive brand affinity and hit key business objectives.
• Manage marketing budget; including forecasting and regular reporting.
• Plan, execute and report on a 360°, full-funnel approach to paid, owned and earned channels including, but not limited to, Paid Social, Paid Search/Shopping, Affiliate, Influencer/Endorsement, SEO, Email/SMS, and other relevant channels. 
• Manage the marketing and content calendars, overseeing owned channels and lifecycle marketing activities, as well as email, SMS, editorial content and social media.
• Oversee and optimize performance marketing campaigns with a strong focus on acquisition, retention, CPA, ROAS, and overall ROI.
• Oversee customer and marketing analytics priorities, including channel level KPIs, relevant on-site metrics, and attribution.
• Collaborate with product team and digital/development partners on e-commerce priorities, site performance, KPIs, CRO, and testing.
• Monitor marketing trends and innovations (e.g. new tools, channels, strategies) to keep Nomad Lane on the leading edge of marketing innovation where appropriate. 
• Own relationship with performance marketing agency and marketing technology platform partners.
• Own and optimize the e-commerce experience, driving improvements in user experience, merchandising effectiveness, and conversion rates.

• 6+ years of relevant marketing experience with proven leadership in digital and e-commerce marketing roles.
• Demonstrated expertise in performance marketing, including proven results managing acquisition, retention, and customer lifetime value.
• Strong proficiency with marketing analytics tools (e.g., Meta, Google Analytics, Klaviyo, Shopify ecosystem).
• Exceptional project management and organizational skills, able to prioritize multiple initiatives in a dynamic, fast-paced environment.
• Proven experience managing budgets, forecasting, and reporting to senior leadership.
• A creative thinker with strong problem-solving skills and the ability to translate insights into actionable strategies.
• Excellent communication and leadership abilities, capable of influencing cross-functional teams and senior management.
• Hands-on approach with a willingness to engage deeply in tactical execution when necessary.
  
  

• Flexible working hours, fully remote
• Real ownership in shaping the brand and growth strategy
• Close collaboration with founders
• Potential to expand into a long-term role