Head of North America Marketing

About SANS

Founded in 1989, SANS Institute (SANS) began as a cooperative research and education organization. Over the next 25 years, it grew to become the most trusted and widely recognized provider of information security training and certification in the world. Today, SANS has served more than 300,000 cybersecurity professionals around the world, with more than 60,000 earning Global Information Assurance Certification (GIAC) security certifications—the leading certification that provides assurance to employers that their people and prospective hires can do the job.

At the heart of SANS is a community of practitioners, from auditors and network administrators to CISOs, who share their lessons learned and collaborate on solutions to the challenges they face. These experts, working across corporations, government agencies, and universities, come together to support and strengthen the global information security community.

Why SANS?

At SANS, our culture is defined by three pillars: Mission, Brand, and People.

• Our Mission is to hire people who understand the importance fighting against cybersecurity threats.
• Our Brand reflects a commitment to delivering the highest quality training. 
• Our People are grounded in a culture of fairness, honesty, customer focus, and a pragmatic approach.

What You'll Achieve at SANS

We are seeking a Head of North America Marketing to join our Global Marketing team. This role plays a key part in developing, executing, measuring and communicating strategic marketing plans that drive awareness, demand generation, and revenue growth across the North American region. This leadership role oversees regional marketing initiatives in alignment with global strategies, collaborating cross-functionally with Sales, Product, and Communications teams to ensure consistent messaging and needle-moving market penetration.

As a Head of North America Marketing, you will:

• Develop and lead the regional marketing strategy to support business objectives across the U.S. and Canada 
• Manage and mentor a high-performing team of marketers, ensuring alignment with global priorities and local market needs 
• Drive demand generation programs including digital marketing, events, ABM, and partner marketing to support sales pipeline growth 
• Partner closely with Sales and Business Development teams to align marketing activities with revenue goals and customer acquisition strategies 
• Work with business unit teams to drive consumption of SANS offerings across customer organizations and their employees (students/learners who participate in SANS training and certifications) 
• Analyze market trends, customer insights, and competitive landscape to inform strategic decisions 
• Manage regional marketing budget and report on ROI and marketing performance metrics 
• Partner with Product Marketing to tailor messaging and content to regional buyer personas and market conditions 
• Ensure brand consistency and alignment across all marketing channels and regional touchpoints
• Perform other related duties as assigned.

What We're Looking For

Every SANS employee brings something unique. For this role, we’re looking for candidates with:

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred) 

• 10+ years of progressive marketing experience, with at least 3-5 years in a leadership role overseeing regional or national programs 

• Experience working in a B2B environment, preferably within the cybersecurity, training, learning & development, tech / SaaS, research, or education / ed-tech categories 

• Proven experience driving measurable demand and growth through integrated marketing programs – especially field marketing – in North America, with demonstrated results across segments including large enterprise, public sector and mid-market / commercial 

• Strong knowledge of digital marketing, demand generation, and marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, etc.) 

• Excellent leadership, communication, and cross-functional collaboration skills 

• Ability to orchestrate across and within teams to drive prioritization and execution 

• Unrestricted authorization to work in the USA; visa sponsorship is not available.

Preferred qualifications include:

• Data-driven mindset with the ability to interpret analytics and make strategic decisions 
• Comfortable working in a fast-paced environment 
• Spirit of partnership with Sales at the planning, execution and measurement levels 
• Ability to run joint marketing & sales programs targeting decision-makers at organizations (B2B) as well as experience in targeting individuals (B2C or employee marketing) to communicate value proposition and drive conversions

Benefits and Perks of Working at SANS

We’re committed to fair and equitable compensation. The expected salary range for this position is $200-280k OTE (base and variable compensation), depending on geographic location, skills, and experience. At SANS, pay equity and transparency are priorities.

We offer a comprehensive benefits package that supports your total well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Financial Benefits: Competitive base salary, bonus opportunities, and a 401(k) plan with company match.
• Health & Wellness: Robust medical, dental, and vision plans; company-provided short term disability; optional long-term disability, supplemental life and AD&D insurance for employees and dependents; voluntary benefits including accident insurance and identity theft protection; fitness and wellness programs; and a company paid employee assistance program (EAP).
• Time Off & Flexibility: Generous paid time off, including volunteer time.
• Learning & Development: Access to professional development and SANS training opportunities.

Flexibility and Balance at SANS

We support our colleagues with the tools and flexibility they need to thrive, both professionally and personally. As a primarily remote work environment, we are committed to maintaining strong connections, collaboration, and a vibrant culture across virtual teams. While most roles operate remotely, some positions may require occasional in-person presence depending on role-specific or business needs.

SANS is an Equal Employment Opportunity Employer

SANS is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other federal, state, or local protected class.

If, because of a medical condition or disability, you require a reasonable accommodation during the application process, or to perform the essential functions of a position, please contact SANS Human Resources.

US Job Seekers: Click here to view the “Know Your Rights” poster.

SANS complies with all applicable state and local laws regarding the consideration of applicants with arrest or conviction records. For positions governed by federal and/or state banking regulations, SANS will adhere to relevant requirements when evaluating candidates with criminal histories.

Employment eligibility in the United States is required. SANS does not provide visa sponsorship for this position.