Senior Business Marketing Manager

Job Title

Senior Business Marketing Manager

Job Description

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better

To support our initiatives for further adoption of Philips technology providing Class IA guideline treatment options, we are expanding our International marketing team with a Business Marketing Manager responsible for the full IGTD product and solutions portfolio with focus on the Growth Markets.

In this role you will be the marketeer of the complete Interventional Cardiology Devices (CV) portfolio and will take dedicated market ownership for ASEAN market to define, anchor and amplify targeted marketing initiatives. You will ensure demand generation for the One IGT proposition and drive adoption, utilisation, and customer satisfaction across the product portfolio.

You will be part of the International marketing team and will work closely with global marketing, sales teams, and clinical partners, bringing a portfolio-wide lens while maintaining deep engagement in your dedicated focus markets.

You are responsible for

Portfolio Strategy & Go-to-Market

• Define and execute go-to-market approaches for the full assigned portfolio of products and solutions meticulously analysing ‘Market’ market trends and customer insights to ensure alignment with international and global marketing strategy.
• Develop and maintain a coherent portfolio positioning strategy, analysing customer decision journeys and sales cycles to identify opportunities that enhance conversion rates and strengthen market presence across diverse segments.
• Collaborate with global and international marketing, market intelligence, and sales leadership to prioritise target accounts, market segments, and growth opportunities across the portfolio.
• Lead specific initiatives to strengthen our partnerships in Indirect Growth markets, strengthening the broader International marketing organization.

Dedicated Market Focus

• Take dedicated market ownership for ASEAN, serving as the primary marketing lead accountable for strategy, execution, and performance within those geographies.
• Define and deliver market-specific marketing plans tailored to local clinical pathways, payer dynamics, and customer needs, ensuring global strategy is accurately translated into local impact.
• Develop and execute market development initiatives for key focus markets to increase clinical adoption, including customer engagement activities such as workshops, demos, webinars, and clinical events.
• Build reference sites, customer testimonials, and clinical proof points that resonate with local audiences. Partner with KOLs and professional societies to strengthen Philips’ position in focus markets.

Product Launches & Portfolio Lifecycle

• Ensure seamless execution of new product introductions and launches across the full portfolio, providing comprehensive support to global, international and local teams and maintaining rigorous adherence to project timelines.
• Coordinate the marketing cadence and new product introduction process across regions, ensuring synchronised strategy execution and optimal market launch outcomes through meticulous planning and stakeholder collaboration.
• Develop and execute end-of-life and phase-out strategies for products, coordinating discontinuation, managing inventory reduction, communicating with stakeholders, and ensuring smooth customer transitions.

Pricing, Analytics & Value Proposition

• Examine market trends, competitor pricing, and consumer behaviour to evaluate pricing strategy effectiveness and identify opportunities for optimisation to enhance competitiveness and profitability.
• Develop and recommend pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability, ensuring all strategies are data-driven.
• Provide strategic insights into annual marketing plans, conduct thorough competitive analyses, and develop highly tailored value propositions that resonate with targeted audiences and effectively address their pain points.
• Measure and monitor category analytics and consumer insights continuously, addressing performance gaps to drive strategic decision-making and improve overall consumer engagement.

Omni-Channel Marketing & Content

• Design and implement integrated omni-channel marketing initiatives – spanning digital, event, and field channels – to maximise reach and impact across the full portfolio.
• Implement and optimise global assets and content, ensuring alignment with local customer decision journeys and effective support for campaign and programme objectives.
• Drive adoption and utilisation initiatives that articulate the One IGT unique value proposition in a compelling, portfolio-consistent manner.

Cross-Functional Collaboration

• Form and lead cross-functional teams required to plan and execute product launches and campaigns, identifying target customer personas and ensuring alignment with global and local strategy.
• Work under limited supervision and broad guidelines, serving as the primary marketing contact for assigned portfolio areas and focus markets.
• Define proposals for the mid-term marketing strategy, identifying key market challenges and opportunities early and implementing business plans and goals accordingly.

To succeed in this role, you’ll need a customer-first attitude and the following

• Bachelor’s degree in Marketing, Business, Healthcare, or related field.
• >5 years experience in downstream marketing, preferably in healthcare, medtech, or related industries.
• Demonstrated experience managing a broad product and solutions portfolio (not limited to a single category or technology platform).
• Proven ability to lead dedicated market initiatives – owning the full marketing cycle from strategy to execution within specific geographies.
• Strong execution skills with the ability to adapt global strategies for local impact.
• Excellent presentation, communication, and stakeholder management abilities.
• Knowledge of image-guided therapy, interventional systems, or healthcare technology is a plus.
• Willingness to travel 30–40% of time.

In return, we offer you
Describe in two to three lines what tangible and intangible benefits the incumbent will gain in this role. Use our Employer Value Proposition (EVP) themes and information gathered in the RSM as input sources.

How we work at Philips
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way. Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:
We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.
We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.