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Senior Digital Marketing Specialist (Remote, Full-Time)

Smart Workforce Solutions
3 days ago
Full-time
Remote
Australia
Business & Operations

Introduction

Position: Senior Digital Marketing Specialist
Location: Remote – South Africa
Work Hours: 1:00 PM–9:00 PM Brisbane Time
Role Type: Full-Time
Reports To: Business Owner
Salary: R30 000,00 per month (non-negotiable)

Position Overview

Are you an experienced digital marketer who is equally inspired by meaningful storytelling, beautiful design and measurable growth?

We are looking for a Senior Digital Marketing Specialist to support three purpose-driven brands operating across spiritual development, essential oils, holistic wellness and education.

This role is ideal for someone who brings together the heart of a storyteller and the strategic, technical mind of a senior growth marketer. You will work across digital strategy, SEO, CRM systems, email marketing, automation, websites, funnels, analytics, content and design, helping to create a connected digital ecosystem that supports both audience growth and commercial success.

You will work closely with the Business Owner, who has a clear creative vision, an established brand identity and a deeply personal way of communicating through stories. Your role will be to bring senior-level expertise, thoughtful recommendations and technical skill while respecting and strengthening the existing voice of the brands.

This is not about taking over the creative direction. It is about building a trusted partnership and combining your expertise with the Business Owner’s vision to create work that is thoughtful, beautiful, emotionally meaningful and commercially strong.

Duties & Responsibilities

  • Develop and implement digital marketing and growth strategies across three brands.

  • Turn established brand positioning, content pillars and business goals into clear marketing campaigns.

  • Manage CRM systems, subscriber databases, customer journeys, nurture sequences and automated workflows.

  • Create, test and distribute email campaigns, newsletters and weekly bulletins.

  • Improve email deliverability, list health, engagement and campaign performance.

  • Maintain and update the websites for all three brands.

  • Build and optimise landing pages, lead-generation funnels and conversion pathways.

  • Format and publish blogs, course information, campaign pages and digital resources.

  • Lead on-page SEO across websites, blogs and landing pages.

  • Conduct keyword, topic and competitor research to improve organic visibility.

  • Support the Business Owner with blog research, first drafts, proofreading and editorial refinement.

  • Learn to understand and mirror the Business Owner’s distinct voice across three related but different businesses.

  • Protect the meaning and emotional depth of story-led, educational and spiritual content.

  • Create polished, on-brand graphics for websites, email campaigns, courses, flyers and digital marketing initiatives.

  • Work confidently with Canva and Adobe Creative Cloud, including InDesign, Photoshop and Illustrator.

  • Monitor website, email, funnel and campaign performance.

  • Translate data into practical, easy-to-understand recommendations.

  • Support launches, events, courses, products and other digital offerings.

  • Upload and maintain courses on the organisation’s course platform.

  • Create student access, manage course materials and track participation.

  • Maintain clear SOPs, checklists and well-organised marketing systems.

  • Collaborate closely with the Senior Social Media & Content Specialist.

  • Complete relevant training in essential-oil regulatory compliance and ensure all marketing content follows the required guidelines.

Desired Experience & Qualification

Qualifications & Experience

  • At least seven years of relevant digital marketing experience.

  • A proven record of managing complex digital marketing ecosystems.

  • Strong experience developing and implementing marketing and growth strategies.

  • Advanced practical knowledge of SEO, email marketing, CRM administration and marketing automation.

  • Strong experience with websites, landing pages, funnels and conversion optimisation.

  • Experience with GoHighLevel, ActiveCampaign or similar CRM and email-marketing platforms.

  • Exceptional writing, editing and proofreading skills.

  • The ability to understand and reproduce a distinctive brand voice.

  • Strong visual-design capability and professional experience with Canva and Adobe Creative Cloud.

  • Experience using data and analytics to improve marketing performance.

  • Experience working across multiple products, services or audience groups within three connected brands.

  • Experience within spiritual development, holistic health, essential oils, wellbeing, personal development, education or a related field is highly advantageous.

  • A relevant qualification in marketing, communications, writing or a related discipline is beneficial, although practical experience and demonstrated results are more important.

Personal Attributes

  • Warm-hearted, kind and emotionally intelligent.

  • Genuinely inspired by work that helps, educates and positively affects others.

  • Respectful of spiritual, holistic and emotionally meaningful content.

  • Able to combine creativity and intuition with analytical and structured thinking.

  • Exceptionally attentive to detail.

  • Committed to producing accurate, polished work that requires minimal correction.

  • Trustworthy, responsible and discreet.

  • Proactive and confident enough to contribute ideas and recommendations.

  • Comfortable working closely with the Business Owner while trust is being established.

  • Able to take on greater ownership and independence over time.

  • Demonstrates sound judgement and knows when to act independently and when to seek approval.

  • Open to feedback and respectful of the Business Owner’s final creative direction.

  • Interested in becoming a trusted, long-term member of a caring and collaborative team.

  • Comfortable participating in daily team huddles and maintaining open communication.

  • A personal commitment to physical and emotional wellbeing is preferred.

Package & Remuneration

R30 000,00 per month (non-negotiable)

Interested?