Senior Social Media Manager

Founded in late 2016 by Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global vision. Aimee, who began her journey as a makeup artist after earning a bachelor’s degree in business, spotted a gap in the market for makeup that was both easy to apply and highly effective. Combining her passion for beauty and business acumen, she launched Sculpted by Aimee to create products that simplify beauty routines without compromising results. 

At the heart of Sculpted by Aimee is a commitment to empowering beauty enthusiasts with multitasking, user-friendly products that deliver a glowing finish in five minutes or less. Our products are designed to enhance natural beauty, applying effortlessly and blending seamlessly to help our community look and feel their best. 
In less than eight years, Sculpted by Aimee has achieved cult status, surpassing established beauty conglomerates to become the number one mass cosmetics brand in Boots Ireland*. We have expanded our presence across key retailers such as Boots and Selfridges UK, and our e-commerce platform now serves customers in 68 countries. Our 360° omni-channel approach includes a robust physical presence in over 500 retailers across eight countries and four flagship stores in the UK and Ireland. 
Our product portfolio includes over 140 makeup, skincare, and body products, all proudly certified by Leaping Bunny and recognized with 40+ industry awards. With an extensive range of complexion products offering over 100 foundation shades, Sculpted by Aimee is dedicated to celebrating real skin and promoting minimal retouching in our social media and campaigns. 

*In June 2024 Sculpted by Aimee was ranked the number one mass cosmetics beauty brand in Boots Ireland’s self-selection category.  
 
Due to this exciting growth, Sculpted by Aimee are looking for a fulltime Senior Social Media Manager to join the growing Marketing team. This role can be based in Dublin, Ireland or the UK. This hybrid role will report to the Marketing Director.  

Strategy & Planning 

• Develop and lead the global social media strategy aligned with brand and commercial objectives.
• Own quarterly and annual planning cycles for social media initiatives.
• Align organic social strategy with paid media and influencer marketing
• Develop strategy for organic social media across channels on Instagram, TikTok, YouTube, Pinterest & Facebook.
• Partner with influencer and ecommerce team on social selling strategy across TikTok and Instagram
• Stay ahead of social trends, algorithms, and emerging platforms to keep the brand culturally relevant.

Content & Community 

• Oversee daily, weekly, and monthly content planning, photoshoots, video production, and all social content across each platform to ensure consistent tone and aesthetics.
• Ensure content aligns with product launches, campaigns, and retail priorities.
• Lead community management efforts to foster engagement and brand loyalty.
• Champion platform experimentation and trend adoption
• Own creator relationships with constantly expanding the network, ensuring briefing is up to standards and content is on brand. 
• Lead on white listing and sparking in collaboration with paid team.
• Build and nurture a vibrant online community; engage with followers, creators, and fans authentically.
• Collaborate with Customer Experience to ensure social channels reflect brand values and deliver exceptional service.

Performance & Insights 

• Own social media KPIs and reporting frameworks.
• Deeply understand TikTok, Meta, Google and other relevant platforms.
• Monitor competitor activity and industry trends, translating insights into actionable strategies.
• Collaborate with paid media and e-commerce teams to drive traffic and conversion.

Team Leadership & Collaboration 

• Lead and mentor the social media team, fostering growth and ensuring high performance.
• Collaborate with Brand, Creative, PR, and Commercial teams to deliver integrated campaigns.
• Build strong relationships with external partners, including influencer platforms and content creators.
• Represent the brand in external forums, panels, or industry events.

Tools & Governance 

• Ensure all business accounts are verified, up-to-date, and documented.
• Maintain a central repository of platform credentials, performance benchmarks, and best practices.

 
Key KPIs 

• Engagement rate and follower growth
• Organic reach and impressions
• Community sentiment and responsiveness
• Content performance benchmarks
• Traffic and conversion from social channels

• 6+ years of experience in social media roles, ideally within beauty, fashion, or lifestyle sectors.
• Proven success in leading global social media strategies and teams.
• Strong understanding of all major social platforms and their evolving algorithms.
• Experience managing budgets and external partners.
• A passion for beauty and digital storytelling.
• Excellent communication and stakeholder management skills.
• Analytical mindset with experience in data-driven decision making.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Experience managing budgets, paid social campaigns, and influencer partnerships.