Social Media Specialist for a Digital Wellness Platform in Australia (Home Based Part Time)
Virtual Coworker
Part-time
Remote
Australia
Business & Operations
⢠Set up, optimize, and manage Instagram and TikTok accounts, including profiles, bios, links, highlights, and branding, with a strong focus on driving users into in\-app social experiences.
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⢠Support the rollout of Meet the Mentors as an in\-app experience within social media platforms, ensuring links, flows, and calls\-to\-action work seamlessly inside Instagram and TikTok browsers.
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⢠Create and schedule consistent short\-form content (posts, reels, TikTok videos) to:
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\- Promote mentors
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\- Highlight the Word of the Day feature
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\- Build anticipation for Stage One and upcoming group sessions
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⢠Understand and work within the limitations and behaviors of social media in\-app browsers, optimizing captions, links, and formats to maximize clicks, engagement, and completion.
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⢠Manage basic community engagement (comments and messages) using approved tone and safety guidelines.
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⢠Track and share simple weekly performance metrics (reach, engagement, follower growth, link clicks), with brief observations on whatâs working.
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⢠Support staged launch moments by aligning content to key milestones
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⢠Minimum 2 years of experience in managing Instagram and\/or TikTok for a brand, startup, or personal project, with evidence of growing engagement from a low or zero starting point.
⢠Demonstrated ability to launch and build new social accounts, including profile setup, links, highlights, and early content momentum.
⢠Strong short\-form content creation skills, including basic video editing and simple graphic design using tools such as CapCut, Canva, or similar.
⢠Clear, confident written English, with the ability to write natural, human\-sounding captions and community responses that align with brand tone and safety guidelines.
⢠Practical understanding of social media in\-app browsers and linking behavior, including how users move from posts and stories into in\-app experiences.
⢠Comfortable working with simple performance metrics (reach, engagement, follower growth, clicks) and adjusting content based on results.
⢠Familiarity with AI tools to support content creation (e.g. ideation or draft captions), while keeping final output authentic and on\-brand."},{"fieldLabel":"Nice to Haves","uitype":110,"value":"⢠Experience working with early\-stage startups or new product launches.
⢠Familiarity with wellness, mental health, or community\-led brands.
⢠Basic understanding of launch or pre\-launch campaign planning.
⢠Experience collaborating with founders or small teams in a remote setting."},{"fieldLabel":"Home Office Requirements","uitype":110,"value":"Please only apply for this role if you have the following home office requirements:
· Perfectly working headset and webcam
· Stable internet connection of at least 25 Mbps ~ 50 Mbps
· Up to date computer system with a minimum of Windows 10 or later and macOS Monterey (12.0) or later
· Quiet room with no distractions or background noises
· A backup plan if the power goes out or if your internet connection becomes unstable during your shift
Only applicants meeting the strict criteria above will be contacted."},{"fieldLabel":"Connect With Us","uitype":110,"value":"https:\/\/virtualcoworker.com.ph
https:\/\/virtualcoworker.com\/our\-culture
https:\/\/www.facebook.com\/virtualcoworker
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<\/body> <\/html>"}},{"fieldLabel":"Must Haves","uitype":110,"value":"⢠Residency in the Philippines. Open to Filipinos ONLY.
⢠Minimum 2 years of experience in managing Instagram and\/or TikTok for a brand, startup, or personal project, with evidence of growing engagement from a low or zero starting point.
⢠Demonstrated ability to launch and build new social accounts, including profile setup, links, highlights, and early content momentum.
⢠Strong short\-form content creation skills, including basic video editing and simple graphic design using tools such as CapCut, Canva, or similar.
⢠Clear, confident written English, with the ability to write natural, human\-sounding captions and community responses that align with brand tone and safety guidelines.
⢠Practical understanding of social media in\-app browsers and linking behavior, including how users move from posts and stories into in\-app experiences.
⢠Comfortable working with simple performance metrics (reach, engagement, follower growth, clicks) and adjusting content based on results.
⢠Familiarity with AI tools to support content creation (e.g. ideation or draft captions), while keeping final output authentic and on\-brand."},{"fieldLabel":"Nice to Haves","uitype":110,"value":"⢠Experience working with early\-stage startups or new product launches.
⢠Familiarity with wellness, mental health, or community\-led brands.
⢠Basic understanding of launch or pre\-launch campaign planning.
⢠Experience collaborating with founders or small teams in a remote setting."},{"fieldLabel":"Home Office Requirements","uitype":110,"value":"Please only apply for this role if you have the following home office requirements:
· Perfectly working headset and webcam
· Stable internet connection of at least 25 Mbps ~ 50 Mbps
· Up to date computer system with a minimum of Windows 10 or later and macOS Monterey (12.0) or later
· Quiet room with no distractions or background noises
· A backup plan if the power goes out or if your internet connection becomes unstable during your shift
Only applicants meeting the strict criteria above will be contacted."},{"fieldLabel":"Connect With Us","uitype":110,"value":"https:\/\/virtualcoworker.com.ph
https:\/\/virtualcoworker.com\/our\-culture
https:\/\/www.facebook.com\/virtualcoworker
https:\/\/www.linkedin.com\/company\/virtual\-coworker"}],"isMobile":false,"iframe":"true","jobType":"Part time","applyName":"Apply Now!","zsoid":"8208015","FontFamily":"Arial, Helvetica, sans\-serif","jobOtherDetails":[{"fieldLabel":"Job Category","uitype":2,"value":"Social Media Management"},{"fieldLabel":"Work Schedule","uitype":1,"value":"Monday \- Friday; 10:00 am â 2:00 pm MNL"},{"fieldLabel":"Hours Per Day","uitype":2,"value":"Part Time â 4 hours per day"},{"fieldLabel":"Industry","uitype":2,"value":"Technology"},{"fieldLabel":"Client Location","uitype":2,"value":"Australia"},{"fieldLabel":"Work Location","uitype":1,"value":"Home Based \- Philippines"},{"fieldLabel":"City","uitype":1,"value":"Brisbane"},{"fieldLabel":"State\/Province","uitype":1,"value":"Queensland"},{"fieldLabel":"Zip\/Postal Code","uitype":1,"value":"4064"}],"headerName":"Social Media Specialist for a Digital Wellness Platform in Australia (Home Based Part Time)","widgetId":"147741000000390320","isJobBoard":"false","userId":"147741000000027001","attachArr":[],"customTemplate":"3","isCandidateLoginEnabled":true,"jobId":"147741000071753049","FontSize":"12","googleIndexUrl":"https:\/\/virtualcoworker.zohorecruit.com\/recruit\/ViewJob.na?digest=mYhLPVmsdoeEYzvtj4AKbQxeE2G7Sjlv1rOa2l5PKxc\-&embedsource=Google","location":"Brisbane","embedsource":"CareerSite","logoId":"idwop0ece2fcac21a443ba16938fb832bdc3b"}