Director of Finance

Position: Director of Finance

Location: Remote – United States

Compensation: Salary starting at $115K (no equity)

About Healthy Labs

Healthy Labs is a high-growth lead-generating marketing company specializing in Medicare and Auto Insurance. Our business drives inbound call traffic and click-based traffic, driven through paid search, social, YouTube, and affiliate partners. We’re building a lean, scalable foundation across finance, accounting, HR, and governance to support sustained growth. We operate with entrepreneurial energy but demand financial rigor as we scale.

The Role

We are seeking a Director of Finance to take ownership of Healthy Labs’ day-to-day financial operations, reporting, and planning. This role will be central to building discipline across budgeting, forecasting, cash management, and financial analysis while partnering closely with the VP of Finance and executive leadership team. The Director of Finance will be both strategic and hands-on, ensuring accuracy and insight without unnecessary bureaucracy.

Why Join US

• Opportunity to shape and scale a rapidly growing technical organization
• High-visibility role partnering directly with senior leadership
• Collaborative and mission-driven culture
• Ability to influence long-term strategy and operational direction
• Meaningful ownership across systems, processes, and cross-functional outcomes

Job Duties

Financial Operations & Controls

• Own the monthly close process in partnership with internal and external accounting teams; ensure accuracy, timeliness, and compliance.
• Strengthening financial controls, reconciliation processes, and documentation.
• Manage AR/AP, vendor payments, and customer invoicing processes.

FP&A & Business Partnering

• Build and maintain financial models for revenue, margin, and cash flow forecasting.
• Partner with media and operations teams to analyze ROI on paid traffic and optimize spend. Heavy analysis on data science and rigorous, data first approach to working with the business.
• Develop reporting that provides actionable insights for leadership and the board.
• Support working capital management, including media spend vs. receivables timing.

Strategic Finance

• Assist VP of Finance with scenario modeling, board materials, and lender reporting.
• Drive budgeting process and provide variance analysis vs. actuals.
• Help evaluate growth opportunities, partnerships, and new business lines.

Team & Systems

• Manage and mentor a small but growing finance team.
• Improve finance systems and processes, ensuring scalability and SOC 2 alignment where required.
• Partner cross-functionally with the GM, CTO/CPO, and external stakeholders to ensure alignment between finance and operations.

What you’ll bring! 

•  5–10 years of progressive finance experience, ideally with time in high-growth companies (media, lead gen, or insurance experience preferred).
• Strong technical finance and accounting background; CPA or MBA preferred but not required.
• Hands-on experience with FP&A, cash flow management, and financial operations.
• Demonstrated ability to improve processes and controls in a lean environment.
• Excellent Excel / financial modeling skills; comfort with Sage Intacct, Ramp, Bill.com, and similar tools.
• Strong communicator with ability to present insights clearly to both financial and non-financial stakeholders.
• Low-ego, entrepreneurial mindset: willing to roll up sleeves while scaling discipline.

Telecommuting Requirements

• Ability to keep all company-sensitive data secure.
• Required to have a dedicated work area established that is separated from other living areas and provides information privately without disruption.
• Must live in a location that can receive a high-speed internet connection or leverage an existing high-speed internet service. 

What we offer! 

• Opportunity to shape the finance function of a profitable, high-growth company.
• Direct mentorship and partnership with the VP of Finance and C-Level Leadership.
• Entrepreneurial, collaborative team culture.
• Competitive salary, performance-based bonus, and benefits.

Recruitment Process

We are committed to creating a fair and transparent hiring process. As part of this process, we conduct reference checks and past employment verifications for all shortlisted candidates. This helps us ensure the accuracy of information provided and gain valuable insights into your qualifications and work ethic.

We are an E-Verify Employer: To comply with federal law, we utilize the E-Verify system to verify the employment eligibility of all new hires. For more information about E-Verify, please visit the U.S. Citizenship and Immigration Services (USCIS) website: E-Verify USCIS

website: www.uscis.gov/e-verify. 

EEOC Statement: MyPlanAdvocate is an equal-opportunity employer. MyPlanAdvocate prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. MyPlanAdvocate conforms to the spirit as well as to the letter of all applicable laws and regulations.