Market Research Analyst II - Valent U.S.A. LLC

     General Description:

Valent U.S.A. is currently searching for a Digital Communications Specialist. This role will report to the Sr. Digital and Brand Communications Manager and support the Corporate Communications Team in updating, maintaining, and monitoring Valent’s corporate brand presence across its website, social media, and other corporate brand platforms. This position will compile and analyze digital platform data, identify emerging trends, and provide feedback on the effectiveness of communication strategies and tactics. The ideal candidate should be familiar with fundamental communication skills, be a quick learner, and have a basic understanding of digital tools used for monitoring social media, measuring website performance, and managing website content. In addition to analysis, the candidate should be a strong communicator with the ability to assist in developing and distributing verbal, written, and multimedia content. This position may periodically support broader corporate communications initiatives, including digital promotion of company initiatives and occasional event or tradeshow support. The Communications Specialist will be an instrumental part in driving the company’s digital transformation and should have a passion for supporting meaningful change through communications.

Principal Responsibilities:

•    Work directly with the Sr. Digital and Brand Communications Manager to support brand growth through innovative and strategic communication approaches

•    Analyze and report on digital platforms performance metrics to identify opportunities to improve communication effectiveness

•    Compile and analyze digital audience engagement data and provide actionable recommendations

•    Work with the Corporate Communications Team to update website, microsites, and social media platforms to ensure content is revised frequently and consistently with the company’s business priorities

•    Work with partners and stakeholders to support and analyze SEO for website, microsites, and various communication campaigns

•    Monitor emerging digital and social media trends and provide recommendations to the Corporate Communications team. 

•    Support the development and distribution of digital content that amplifies corporate messaging, company news, and thought leadership

Qualifications:

•    Education: Bachelor’s degree in Communications, Marketing, Journalism, Business, agriculture, or related field, or equivalent years of experience 

•    Experience: At least 3-5 years of relevant work experience

•    Experience in agriculture industry is a plus, but not required

•    Occasional travel may be required for company meetings or events.

Skills:

•    Detail-oriented individual with excellent organizational and communication skills that can work effectively both independently as well as within a team under limited supervision

•    Has strong understanding of general communication principles and digital content best practices

•    Quick learner with problem solving skills and drive for continuous learning

•    Strong writing and editing skills with the ability to translate complex information into clear, compelling digital content

•    Data-driven thinker with the ability to identify trends across a wide range of data

•    Able to manage multiple projects at once

•    Creative thinker and problem solver

•    Excellent communicator with the ability to recommend communication and/or marketing tactics based on data insights

•    Familiar with social media platforms and, website CMS systems such as WordPress, as well as tools including GA4, Canva, and Adobe Creative Suite

•    Understanding or willing to learn Search Engine Optimization

•    Familiar with marketing automation processes and e-mail advertising regulations

•    Experience using tools and metrics to measure digital performance, ROI, and KPIs 

•    Proficient in Microsoft Office products, specifically Microsoft Outlook, Excel, Word, and PowerPoint 

Physical Demands and Work Environment (OFFICE Position:

• Physical Demands include constant sitting, walking, standing, simple grasping and fine manipulation with hands; frequent bending at the neck and waist; and occasional squatting, climbing, kneeling, crawling, twisting at the neck and waist, power grasping, pushing and pulling with hands, reaching above shoulder level, lifting and carrying up to 25 lbs.
• Work Environment includes exposure to or working in or around equipment and machinery including a computer keyboard and mouse. 
• Frequency Definitions: Occasional = Up to 10%

What We Offer 

We recognize that compensation and benefits play a crucial role in your career decisions. That’s why we’re dedicated to equitable pay practices and transparency in how we reward our employees.

Base Salary: The estimated annual base salary for this position ranges from: 

$55,400 to $79,600 . Individual pay is based upon location, skills, experience, and other relevant factors.

Incentives: All full-time employees are eligible for an incentive program or profit-sharing program in addition to their base salary.

Benefits:

Our Commitment to a Sustainable Future

At Valent Group of Companies, we’re proud to power a sustainable future through our work. Sustainability and corporate social responsibility (CSR) have been at the core of our culture since the beginning. Today, they continue to drive everything we do.

Join us in making a meaningful impact and contributing to a better world.