Marketing Lead

About RentACoop

RentACoop is a rapidly growing small business with roots on a working farm in Germantown, Maryland. As we continue to expand, both nationally and globally, across multiple product lines and sales channels, we remain grounded in the values that shaped our founding: innovation, integrity, and a deep respect for animals and their caregivers.

Our mission is to design and manufacture practical, high-quality solutions that simplify and enhance the experience of raising chickens, birds, and small animals. From hands-on product development to daily operations, our team is united by a shared passion for creating tools that are both functional and accessible.

We are proud to lead with purpose across our expanding family of brands:

• RAC Paws by RentACoop – focused on enriching the lives of small animals and their caregivers.
• Gilded Hen by RentACoop – a lifestyle brand for animal lovers, offering thoughtfully designed gear from coop to kitchen.
  
  

Our growth is driven not just by what we build—but by why we build it. We believe that raising animals, especially chickens, can be a transformative experience for individuals, families, and communities. That belief fuels our long-standing commitment to giving back. To date, we’ve contributed more than $200,000 in products and financial support to public schools, 4-H clubs, camps, Habitat for Humanity, The Salvation Army, and other community organizations across the United States.

As we scale our operations and deepen our impact, we’re seeking mission-aligned team members who are excited to grow with us—while helping us stay true to the core values that have made RentACoop a leader in animal care innovation.

Position Overview

We are seeking a creative, organized, and self-directed Marketing Lead for a part-time role supporting RentACoop’s family of brands. The ideal candidate thrives in a fast-paced, collaborative environment, enjoys turning ideas into polished marketing materials, and can balance both strategy and hands-on execution.

This individual will plan and coordinate marketing campaigns, write engaging content, and work closely with the Product Manager, Social Media Lead, and creative partners to bring products to life through compelling visuals and storytelling. They will transform ideas into tangible deliverables such as email campaigns, infographics, newsletters, blogs, and retail materials. The ideal candidate takes initiative, communicates clearly, and consistently delivers high-quality, on-brand work with minimal oversight.

Key Responsibilities

• Plan, coordinate, and execute marketing campaigns, product launches, and seasonal promotions.
• Write and edit engaging marketing content (emails, listings, blogs, newsletters, and retail materials).
• Collaborate with the Product Manager to ensure marketing materials reflect accurate product details and visuals.
• Work with graphic designers to create cohesive, on-brand assets for e-commerce listings (Amazon, Chewy, etc.).
• Partner with the Social Media Lead to align campaign timing and messaging.
• Track and analyze performance metrics to inform strategy and improve results.
• Maintain the marketing calendar and ensure all deliverables are completed on schedule.
• Refresh and optimize website content using SEO-friendly practices.
• Collaborate with PR partners to develop stories and outreach materials.
  
  

Qualifications

• Minimum of five years of proven experience in a similar marketing or brand coordination role, with direct responsibility for campaign planning, content creation, creative asset management, and cross-team collaboration—ideally within an e-commerce or consumer-product environment.
• Strong writing and editing skills with a clear, engaging voice and attention to brand tone.
• Experience developing content and creative direction for product listings (Amazon experience strongly preferred).
• Comfortable using Klaviyo, Canva or Adobe Suite, Google Analytics, and project-management tools.
• Skilled in using AI tools to improve efficiency and content quality.
• Highly organized, detail-oriented, and able to manage multiple projects and deadlines.
• Analytical mindset with experience interpreting performance data.
• Collaborative communicator who thrives in a team environment.
• Bonus: experience with pet, lifestyle, or farm brands.
  
  

Why Join RentACoop

• Be part of a mission-driven, fast-growing company that values creativity and community impact.
• Work in a supportive, flexible, and remote-friendly environment.
• Play a key role in shaping the voice of brands that make a meaningful difference for animals and their caregivers.